How to Use Pinterest for Health | Weight Loss | Fitness Niches
People will always need to be healthy people will always need information about losing weight and staying fit this is why when someone thinks about starting a website a blog or a business they often look at health weight loss and fitness as the first niche ideas if you’ve been on my channel for a while you know that i’m a pinterest marketing expert and this video is part of my series covering how interest works for different niches and topics today i will show you some great examples of how people successfully use pinterest to drive traffic to their sites in health weight loss and fitness niches i put these three niches together because in reality they often come together on the same website but i will also talk about a few specifics for each of these niches and how they work or do not work on pinterest by the way before we dive into all the details about these niches i can tell you that so far on my channel i covered how pinterest works for personal finance sites for etsy sellers for food bloggers for photography business for diy crafts and home decor and pinterest for fashion i also have videos about pinterest for e-commerce sites and pinterest for coaches and other service-based businesses i know it was a lot of topics but no these are not all the videos on my channel i actually have a collection of about 70 videos related to pinterest marketing so far on this channel these are just part of my series covering how pinterest works for various niches if you want to continue watching my niche reviews and how they work on pinterest then subscribe to my channel and hit the bell button to get notified when my new videos go live i publish videos on this channel on thursdays but i know that you have your own life and you won’t put an alarm just to watch my next video right so use the bell button and youtube will remind you about me and that you wanted to learn more about pinterest marketing at least once a week now i’m switching to my screen to show you some pinterest accounts which are doing great in this niche and a few accounts that could do better if they improve their strategy on pinterest i bet you know now if you’re watching my videos for a while how you can do some research about a specific niche on pinterest you will first go to analytics then click on audience insights here inside audience inside you will look at all pinterest users not something for your account that will be by default and when you click on all pinterest users you will see the top categories and interests on this platform and you will see that health niche is one of the top niches on pinterest it’s about 28 of the audience on this platform that are interested in this niche and when you click on the on the right side you can see sub categories or interests of the audience so these are diet and nutrition healthy food weight loss daily root medical treatment get ketogenic diet healthy drinks etc i was looking here for fitness but apparently pinterest puts fitness in another category i found it inside sport and then you will go here you go so sport is about 25 of the audience that are interested in this topic and then fitness and exercises give 37 of the category audience and now that you know that the niche is really big you can go go ahead and search for some great accounts successful accounts in this niche i started with weight loss and don’t forget to filter by people you don’t want to look at the pins or products or videos you want to look at people so you you will see the accounts that are doing great on pinterest and you can look at the top 10 or 20 results and evaluate how this people are driving traffic from pinterest and how it works for them and how they make money on their website with this traffic the first account that attracted my attention is this one with 797 almost 800 000 followers and when we go to this account we’ll see here they have 6.3 million monthly viewers i go to check their pins and what i see here is that they are posting a ton of cool motivational quotes and that actually is probably the biggest reason why they have this six million monthly viewers because they are generating easily these images is almost a back black background and just a text on top of it and they can create so many of them in no time i’m not sure if it’s automated but it could be probably even automated and they’re linking them to various pages also that that have some unique urls and then on the page itself this type of content you can imagine how easy it is to create this type of content right this is how they get so many monthly viewers on pinterest that’s because they get a lot of impressions and their account is growing very quickly with this but there is something i have to tell you about quotes they tend to get a lot of saves and impressions on pinterest that’s why it affects so much the monthly viewers number but they don’t tend to have as many click-throughs because people basically just want to save them as an idea maybe even on their phone screen to look at but their idea is not to click through to your site so even though the this account is successfully using the strategy to get that many monthly viewers we don’t know how much traffic they get and we don’t know how great this the quality of this traffic is apparently it works for them so you can try it as well but just be aware that the click-through rates on the quote pins are not so high as let’s say as on the spins that have several recipes together they’re called round the posts usually they just give links inside this post to some recipes on other sites but these kind of posts attract a lot more traffic because people see that there are 25 ideas of something that they want to try today tonight that’s why people like to click through to this kind of posts they expect to see many ideas in one place and that’s actually the typical mindset of a pinterest user they’re not looking for something exact they don’t type in very long tail keywords they are looking for a general idea about some amazing sandwiches let’s say when we’re looking at this example but they don’t know yet which kind of sandwich they’re looking for for this dinner tonight when i’m looking for the keyword fitness i see a lot of accounts that are pretty big based on their following number but when i’m opening their profiles it doesn’t look they’re doing that great let’s look at this one 1.5 million monthly viewers when they have almost 400 000 followers on pinterest we’re looking at their pins and we see that most of them are either square or even horizontal images the other mistake i see is that they tend to save the spins repetitively back to back and these are the same images that they are linking to the same actually the same page if i open this we’re seeing here um redirect to a page meredith.com something this weird basically what they’re doing they’re redirecting all the pins that went to the mainfitnessmagazine.com to their um other site called meredith.com probably that other site was either sold or just closed at some point and they’re just redirecting all the pins from this account to to to this side but you can tell that if you’re not doing the right thing on pinterest your monthly impressions will will be low uh although you might have a very high number of followers having a high following number like i said many times in my videos is not a guarantee that you’ll get a lot of traffic so trying to attract followers doing follow for follow things are not worth it on pinterest and i’ll give you two links to my previous videos i made on my channel about getting followers on pinterest and about the ways that you don’t want to use to get followers on pinterest i’ll give you links to them in the top right corner i’ll give you links to them in the top right corner and also in the description below this video getting back to the mistakes that this account is making i also need to mention that they don’t have on most of the pins any text overlay so users looking at this apple have no idea what they might find on the site if they click through so they don’t click through from this pin so it doesn’t generate any traffic and another thing that if they were actively working on this account i would tell them to fix right away is their pin titles and descriptions because you can tell that all of their pins or many of their opinions have the same title that doesn’t help them rank on pinterest at all they’re not competing for any keywords they just basically automatically place at the title of their pins of their images the the domain name of their site but that doesn’t help them to drive traffic from pinterest i’m teaching all about pinterest seo in my course pinterest seo traffic secrets and i’ll give you a link to it in the top right corner and also in the description below this video if you want to understand the basics and also the advanced strategies about pinterest seo then welcome to my course if you are almost new to pinterest and you want to simply understand how the platform works and whether or not it might work for you for your website or for your business then i invite you to my free pinterest masterclass i’ll also give you a link to it in the top right corner and also in the description below this video i wanted to show you another account that i also found when i searched for fitness niche this one has 41 000 followers and monthly viewers are not really huge which for you if you’re a beginner which could look like it’s a big number but actually if you compare to even this one that is completely unsuccessful and i told you how many mistakes they have they have 1.5 million and this one has less than 500 000 months of yours and that’s just an example of how the following number doesn’t really matter doesn’t really change a lot if you are not doing the right thing on pinterest another account i wanted to cover today is fabfitfun and this one has 2.4 million monthly viewers and 188 000 followers so it’s somewhere in the middle not too big of an account but how they’re driving traffic is really interesting so they have all these images with different products and that’s mostly the content that they’re sharing on their account they also have some recipes and um it’s a blog as well they call it actually a magazine i opened one of their pins this one is a product obviously it’s just a product but if you click here you will come to a page that says magazine and then plus size fall pieces let me just close this and you will see here that it’s one of the products featured on this page and then each one of these links goes where guess where it goes to the online shop of the same site we cannot see the shop because it requires a member login but anyway you got the idea they’re driving traffic to their e-commerce site through these blog posts and that’s one of the strategies i actually recommend to the students of my course and to my clients one-on-one when we are looking at an e-commerce website i always talk about this kind of posts that include links to your own products very short descriptions very easy to create this kind of posts and each one of these images it belongs to your site you are free to share them and basically each one of these posts can have about 10 different pins going to this page and then from this page you’re easily going to your product page this way users don’t feel so let’s say they don’t feel so trapped into this shopping experience and europeans are not working as product pins they don’t have a price tag on them and in my experience even as a user on pinterest i feel that sharing and saving pins like this one that don’t have a price tag is more comfortable for me because i don’t feel like i’m giving free advertising to this e-commerce site i’m just saving an idea that goes to a blog post and yeah that blog post maybe probably includes some links to their site and remember i told you that in many cases you will find that health fitness weight loss and everything will be in one place in one site this is a perfect example an account that includes keywords nutritionist trainer health and fitness coach basically the only keyword that’s missing here is weight loss but i would assume that nutritionist is helping you to lose weight usually and so we’re looking at the boards of this account and we see also 10 plus million monthly viewers we can tell that they’ve done a great job optimizing their account for the best performance on pinterest they created this beautiful colorful covers for their boards and they’re not just beautiful colorful but they’re also bringing the meaning because they explain what which each board is about and if we click through from one of their pins we end up on this article that has over 187 000 shares on pinterest which is a great success you can tell that this article went viral i assume that probably this pin was viral um it looks like an infographic and people like saving those on pinterest and then there is also something that could be used as a video pin i assume on pinterest and we’re looking here at a pretty detailed explanation so people appreciate this kind of content and that’s why accounts like this are doing really great because they invested a lot of time and effort into creating this kind of original content she made all these photos they put them all together they added the titles for each one of the photos so basically they’ve done a lot of work on it and when we’re trying to analyze how she’s going to monetize this site she’s first funneling all her visitors through her email list and then she’s probably offering her services or i would assume that probably she’s selling right so she’s either selling some ebooks or courses because she has programs over here and if we click through we can see for example reset yourself to lose weight and we see here a seven day detox program that she is promoting on this page and let’s see the price i’m even wondering how much so it’s um something that cost seven twenty seven dollars and you can buy it right here from this page and she has lots of these programs and also on her blog she obviously from each of her blog posts she’s funneling people to buy her products i can guarantee and that’s how her site looks these are a lot of blog posts that’s what works on pinterest you cannot just drop random images like some of those accounts that had 1.5 million with a lot more followers you cannot just drop random links from random images and hope to get success on pinterest everything has to be thought through and that’s what this successful account is doing there is something very important i have to mention in this video if you’re looking at the health niche and uh you’re thinking about advertising any of your products there even attracting traffic to your normal articles and information you’re sharing in this niche you have to be aware of certain limitations and they’re not applicable only to pinterest platform you know in 2019 google rolled out their algorithm e80 algorithm that focuses on the sites on the markets of expertise authoritativeness and trust when this algorithm was rolled out on google a lot of sites that were in the health niche lost about 50 of their traffic and this was a huge hit on the niche so what happens on pinterest is that they have limitations in their advertising policies and also in the community guidelines so i will start with advertising guidelines so if you’re thinking about using pinterest as an advertiser if you want to promote pins in your health niche then you have to be aware of the lots of products a huge list of products that you cannot advertise on pinterest you can read all of them here uh the just basically just need to google pinterest advertising guidelines and you will find their health care products and services it’s a big list and particularly weight loss niche is also affected here you cannot promote many of the weight loss products and then some other things like eyeglasses and some other medical devices that cannot also be advertised and then there is also something that you have to read on the page that’s called community guidelines just google it again community guidelines on pinterest and you will find a part that’s called misinformation and there the first thing they’re talking about is a is a health so they’re saying that medically unsupported health claims that risk public health and safety including the promotion of false cures anti-vaccination advice or misinformation about public health or safety emergencies so this is um quite a specific description of what is prohibited but i can tell you honestly that i’ve seen in a few spam cleanups on pinterest that health sites were particularly affected for whatever reason there were a lot of health sites that maybe i just assumed that maybe users on the platform are flagging these accounts or flagging the information that they share and then pinterest automatically marks them as spam so you have to be careful when you’re giving medical advice on your site and you need to have a disclaimer that you are not a doctor if you’re not or that you are a doctor if you are licensed and getting back to the where we started i believe that um health weight loss fitness are huge niches i could even sometimes could call it a one giant niche and another huge part of this niche is something that’s called recipes for whatever kind of diet you’re looking at it could be gluten free it can be for diabetes any kind of diets that are health related uh and including weight loss in general they’re all also included here in this health niche so if you’re not sure about giving a medical advice and whether or not it is safe to give this advice or maybe your account could get suspended because you shouldn’t give this kind of advice then you could maybe enter this niche from another corner by doing some recipes because recipes usually are pretty much a safe type of content on pinterest so if you are all about gluten-free diet then making some recipes for people who are on this diet that would be a safe type of content for you and not only safe type of content but also i think it’s kind of created for pinterest platform because when you’re making photos for of your recipes or even videos that’s the core type of content that pinterest likes to promote on the platform you have a lot of visuals you have a lot of beautiful pictures to upload on the platform and to promote your content the visual part of recipes makes it much easier to promote this type of content on pinterest compared to let’s say some long articles of 10 000 words that would basically have very few images related to that article if you found this video useful you probably know what helps youtube show you more similar videos that will help you use the like button smash this button subscribe to my channel and let me know in the comments below if you decided to start a website which is your niche and before you leave this page here are a few of my other videos that are perfectly complementary to what i shared with you today you can check them here and there and i’ll see you in the next videos you
