PINTEREST MARKETING TIPS FOR TRAFFIC BOOST – HOW TO USE PINTEREST FOR BUSINESS IN 2021

PINTEREST MARKETING TIPS FOR TRAFFIC BOOST – HOW TO USE PINTEREST FOR BUSINESS IN 2021

Pinterest is a great platform for  driving traffic to your website and it works for so many niches! It’s  not a social media like many others that is trying to keep all the traffic inside the  platform. Pinterest actually can become your traffic source #1 within a few months  if you know what you are doing! Hi! I’m Anastasia of AnastasiaBlogger.com,  I’m a Pinterest marketing expert and on this channel I share my Pinterest  tips and online business tips. If that’s what you want to learn,  you know which buttons to use right? Subscribe and hit the bell button to get  notifications when my new videos go live! Now, this will not be a beginner level video. I know there will be a few comments under the  video like this: “I just wanted to know how to use Pinterest and you are giving me all this  advanced stuff! I don’t understand anything!” But it’s impossible to target beginners and people  who already know something about the platform in the same videos. One group or another would  be wasting time watching some parts of the video. So, I actually want to cover in  this video the most recent changes in the Pinterest marketing world and things  that will help you boost your account faster. If you are completely  new to Pinterest platform and were hoping to learn the basics like how  to create a business account on Pinterest – I’ve got you covered just in other videos on  my channel. I will give you a few links to videos that give you the foundations on how to use  Pinterest as a business, just check the info icon in the top right corner and also I’ll give you  more links in the description below this video. With that said, let’s jump into my best Pinterest  marketing facts and trends for this year! As Pinterest is trying to catch up with  the trends in the social media world like the dominance of video content vs just  images, and other formats like Stories, the platform is giving an additional  boost to these relatively new formats. What has changed in comparison to the last year?  For example, video pins are no longer pending in the moderation waitlist for days or even  weeks like it happened in some cases before. That’s a big plus because now you  can actually schedule video pins and you can be sure they will be published  at the time you selected and not when Pinterest support has the time to  pass your video through moderation. A lot of new accounts that are getting a  sudden boost in impressions on Pinterest own this success almost entirely to video pins. They are getting a lot of engagements  and can go viral easier than image pins. The only downside of the video pins is that  they don’t get as many click-throughs as image pins but you can try to improve this number by  tagging product pins or even regular pins to all of your video pins. This can indirectly drive  you some traffic through the viral video pins. To wrap up this first tip, I want to tell you that  whenever you see a new format available in Beta for your account, definitely try to test  it because like all the other platforms, Pinterest gives priority to these new formats  because they want more users to try and test them. The second fact you need to know about Pinterest  marketing this year is that organic free traffic from this platform is still dominant for most  of the accounts compared to paid traffic. Although some people in the industry,  especially those selling Pinterest ads courses, tried to make predictions  that Pinterest would take most of the space in the feeds for promoted  pins since they became a public company, the reality is that for most of the websites  that have a strong presence on Pinterest, most of the traffic is free. I’m not only  talking about bloggers, all kinds of businesses, especially e-commerce stores are getting huge  amounts of free traffic from this platform. So if you want to jump on this train and take  advantage of the organic Pinterest traffic, check out my Pinterest SEO Traffic Secrets  course. Pinterest is changing the algorithm, the interface very fast and if you watch my  videos on Youtube published just 6 months ago, I can not guarantee that you’ll find there  the most up to date Pinterest strategies. With my paid course I have control over  what you will find there in the lessons! In some periods, I have to make updates to the  course literally once a month. Anyway, you’ll find the link to the course in the top right  corner and in the description below this video. The next trend in Pinterest marketing that  maybe not all of us are so happy about but it’s the reality so you either adjust  or lose the game. It’s about more fresh content. Historically, Pinterest has been a  platform that had mostly duplicate content. It was designed this way – users are saving  images to their boards. The most popular images are getting thousands of saves and that is a  lot of duplicate images. At some point, about 80% of all content on Pinterest was duplicate,  and that’s based on their official stats. This is why Pinterest is constantly  challenging content creators and business that want to promote their stuff on the  platform, to add more and more fresh content. Pinterest clearly wants more fresh pins and even  more so, they want more fresh page URLs to which your pins are linked. This is good news for  big e-commerce stores and established websites with lots of pages. But it makes things harder  for small stores with handmade products or one of a kind items because they don’t have such a  bit inventory to create hundreds of new pages. But there are a few things you can do as a  small store to add more fresh pages to your site. If you can’t add more products, add more  content. Start a small blog attached to the store and write about your processes,  about the benefits of your products or your brand identity. Anything that tells the  story about your small business and why buyers should support your store. All of this is on one  hand improving conversions and on the other hand, helps you build more fresh pages to promote  your store on Pinterest with free traffic. The next fact is about  Pinterest trends and seasons. Traffic on this platform is highly dependent  on the seasons, holidays and trends. Sometimes people contact Pinterest support when they see  traffic has declined or got stuck in spite of all the efforts to create fresh content. And  you know what? In many cases Pinterest replied with an advice to experiment with different  trending topics because timeliness and seasonality can seriously affect the results you  are getting from your efforts on the platform. So my advice is even if your products or  content are evergreen, still do your best to find a way to related your pins to some  holidays or seasons. You can check trends for specific keywords on trends.pinterest.com. And  I also have a printable Pinterest Trends Planner with all the holidays and seasonal topics  and keywords listed for the entire year. Check it out in the top right corner  and in the description below this video. This is all I have to share with you  for today. My next video will cover more specifically what is new in Pinterest  SEO (search engine optimization). Meanwhile, you can sign up for my  free Pinterest Masterclass – I’ll give you a link in the top right corner  and in the description below this video. Before you close the page, check out a few  other videos on my channel that will help you keep learning about Pinterest marketing.  And I will see you in the next videos!

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