How to Use Pinterest for Beauty Blogs – GET TONS of Free Pinterest Traffic in Beauty Niche
10 thousand dollars a month with a beauty blog. Yes, it’s possible using free Pinterest traffic, if you want to learn how it’s possible this video is for you. Hi, I’m Anastasia of AnastasiaBlogger.com, I share online business and Pinterest marketing tips on this channel on Thursdays. So if that’s what you would like to learn about, then subscribe and click on the Bell button to get notified about my new videos. A few weeks ago, I ask my email subscribers to let me know which niches they would like to get reviewed on my channel in regards to how these measures perform on Pinterest. This is for the series of niche reviews, which I started on my channel sometime ago. I already published videos covering how Pinterest works for food bloggers, for home decor and DIY niche, for fashion blogs and personal finance blogs and several other niches I don’t want to waste your time now giving the full list of the niches I covered so far. So if you are interested in a particular niche, then check the links in the description below the video. I will also give you a link to this whole play list. With all the videos and reviews, the links will be in the top right corner. Just check the info icon up there. This video will help you understand how successful beauty bloggers use Pinterest free traffic and how they monetize this traffic on their site. Let me switch to my screen so I can show you there Pinterest accounts and their income reports. So let’s have a look at the analytics and check how popular beauty niche is on Pinterest when you go to analytics audience insights and then you will select all Pinterest users because you don’t want to look just for your own account. You want to filter by all Pinterest users. You will find the beauty is one of the top of niches and it’s about forty one percent of the total audience on Pinterest that’s interested in this niche. And obviously it’s easy to explain why, because the majority of Pinterest audience is women. And if you look on the right side, subcategories are hair, hairstyles, makeup, skin, nails, hair cut ideas, eye makeup and and so on. So you will you can check for yourself and see what is more popular. Probably noticed in my previous reviews that I usually do the most generic niche keyword like beauty in this case, and then filter by people to see the most popular accounts. But I think that this fraud doesn’t work for us when we applied for Bhutanese because the top search results here are given to some magazines and huge corporations. So you cannot compare yourself to to this big accounts, even though I would recommend you to still go and check what they’re doing. But I tried to search for beauty tips. It’s another keyword that will give you slightly different results here. You will see photos of simple bloggers, of real people like you and I, and most of them will be like simple blogs run by one person or maybe a small team of bloggers. So we can have a look at some of the top accounts here. I found this one particularly interesting because it has 45000 followers and over ten million monthly viewers on Pinterest. And if you look at the profile, it has a particular style. It’s all about here and it’s actually run by one person, apparently. Maybe she has hired someone to help her out. But it is a simple log that you and I can start. It just has several categories. And she’s been doing this as as it claims here for over nine years. But even if you started to blog today and you start promoting it on Pinterest with similar pins to what you’re seeing here, you have all the chances to grow your blog pretty quickly. If you want to start on Pinterest the right way and avoid typical mistakes beginners make, I have a course for you called Pinterest SEO Traffic Secrets. It will give you the full step by step strategy. No matter where you are at in your journey, beginners will learn everything, starting from how to create a business account on Pinterest and advanced marketers will learn how to level up their Pinterest game. And if you’re not sure Pinterest is the right platform for you, maybe you could start with my free Pinterest master class. I will give you both links to the course and to the free master class in the top right corner and in the description below the video. Let’s have a look at one of the blog posts. For example, this one features ten easy hairstyles for work and then at the top of of the blog post, what she is doing is exactly what I would recommend. Anyone who wants to get very popular on Pinterest and get viral pins, she’s asking people to save her pin and she even suggests the title of the board because she wants users to save it to something that is irrelevant to the content. And then she gives a text overlay on top part of the pin. She shows here. Some are part of the tutorial, and then she goes on with more images. And people can actually save any of these images from here because she she’s using a plugin to allow users to save from from the page. That also helps prove her account to get more and more shares, because, as you can see, if you click on her profile over here. She’s not only saving the pins that were with the text, obviously, but all the images that are inside the post were also used and this generates a high volume of months of yours and her profile. I can almost guarantee you that the images that are without text overlay don’t generate as many clicks as the ones that have clarified in the text overlay what’s there and what the user is going to find on the post. But still just the volume itself of that many images that she has. It also makes her account stronger. And particularly it affects not the click through number, but it affects her monthly viewers. No, that’s why I believe that she has that have a number here. I also like that she has this particular branding, the Springtown, and she’s using the same tone on most of her pins that were created. We’re talking about the pins that she created with text overlay. Her pins have a particular particular color scheme and particular style that makes her brand recognizable on the platform. And I believe that among all of her followers, which are not actually not that many for such a big account, I mean, they can get a lot of viewers months of yours and Pinterest. But she has forty five thousand followers, which we’ve seen here on Pinterest when we searched for just the generic beauty keyword. We’ve seen some accounts with over five hundred thousand with two point nine million followers. So there are accounts that are much, much bigger. But this particular account is doing pretty well for forty five thousand following. If you’re thinking about starting a blog in the beauty niche, you should know that you will not only make money with ads when you get to a high level of traffic with over fifty thousand monthly viewers, you can apply to MediaVine premium ad network. But even before that, you can make a pretty good money. With this kind of reviews of products, most of the products can be found on Amazon. So you just need to sign up for Amazon affiliate program and you can start making reviews like this and give links to Amazon products. And of course, it’s very common for beauty blogs to make sponsorships and various kinds of brand deals. For example, on this blog, she claims on her contact page, she claims that I love working with reputable brands and product distributors in the hair beauty makeup niche. If you have any business proposals, questions and should me an email. And she also has a media kit and we can actually have a look maybe. What what does she talk about here? It’s a pretty simple media kit. It can be, it could be bigger. But she shows here her social media following and in general, what kind of audience she has on the site is a beauty blogger. You will definitely want to have this, because I found I find that sponsorships are very common in this niche more than probably most of the other niches. Going back to our search results, I found the blog of this girl particularly interesting as well because of the style of her repins. And you can tell that she’s using very strong colors to attract attention. She’s always using the text overlay in the top part of the pin. And the photos are pretty simple. She could she might even probably have done some of these photos herself. But even if she didn’t, she can always find this kind of photos on various stock sites, and many of them could be even found on free stock sites. And by the way, when I was scrolling down her feed, I noticed that her PIN style has evolved and changed lately because the pins that she’s been doing previously, they had very, very small text. In many cases, it was looking more like an info graphic. And the text on the top wasn’t so clear because it was so busy, everything was busy. And I think she’s doing much better now using this simple images that are much easier to create. In fact, you just basically one photo and a clear text overlay on top as opposed to something like this in your graphic that requires so much work to put all these little items on the image that is so much harder to create. And I’m not convinced that this kind of images are getting better results. Sometimes this kind of infographics pins are so good that they give away all the content of the article so people don’t even need to click through to read the rest of the text. When we go to her blog, I wanted to mention here another way of blog monetization in this niche, which we haven’t seen on the previous blog. But here you can see that she sells a complete natural skincare bundle. And if you click on this link, you will see that it’s her printable product that has it’s funny, the page just redirected me to this page. I’ve seen the price there, but now it says that it’s expired and enrollment is closed and you can join the waitlist, but. Anyway, we can see from here, from this image how it looked like this product, and I think it’s a pretty interesting way of monetizing your site in this niche, maybe not so common because most of the beauty bloggers are relying on sponsorships and maybe ads. But this blogger went one step further. She created her own Printables product. Maybe she’s calling it an ebook. And I think it’s a great step. If you want to move your blogging income to the next level and you want to also build your own brand around your blog. Actually, I just thought I don’t know why I assumed that all of you watching this video already started a website in the beauty niche. Maybe some of you are just thinking about it and might need some help with the technical part of starting a website. Or maybe you want to understand first how you can make money with it. In this case, I have a free course that will show you in about seven days how blogging works. You will find a link to this free course in the top right corner and in the description below the video. One more note, in case you didn’t even start a WordPress site yet, I have another video tutorial that will show you how you can do it really quickly. Within about 10 to 20 minutes, the link will be in the top right corner. And in the description below this video, I also found this account that has eight point two million monthly viewers and one hundred thirty five thousand followers. What’s interesting here and why I decided to show it to you, because this blogger is not only focusing on beauty, you can read in her description. She’s her blog is called Her Beauty Health. And then you can see that she shares opinions on fashion, beauty, DIY food, travel design and anything life related. So I would call it more like a lifestyle blog, but apparently she started as a beauty blogger because you see that beauty is inside her domain name. I wanted to show you this blog and here is her income report from 2018. I believe it’s the latest one that she published. But anyway, what I found interesting that she made on that month, seven thousand dollars. As you can see, she’s not limiting herself to the same niche in which she started the blog. She already added to her boards anything that is popular and Pinterest and that can drive her traffic. And if you look at her latest pains, you will see that she’s posting all things that are trending now. So it’s full drinks, air purifying plants, pumpkin. Why is it pumpkin? Because it’s now it’s the season, homemade pumpkin spice ladette, etc. . So she’s posting DIY, she’s posting food, she’s posting whatever. You can bring her traffic. A lot of times I received this question from people who are focusing on Google or at least they read that on Google. You have to be really targeted and focused on one niche. And the more narrow definition is, the better. That doesn’t work exactly the same way on Pinterest. And I can show you hundreds of accounts that are driving traffic from Pinterest and they’re not limited to one specific niche. So I just zoomed in here a little bit to show you her income streams for that month, which sponsors post. She made about three thousand dollars, just like I told you in this. In the beauty niche sponsorships are very strong display ads, almost sixteen hundred dollars. An affiliate income was in that month, two thousand eight hundred approximately. And you can tell that she’s now making also money with Printables planners and she’s diversifying not only her income streams, but also her traffic issues, not only blogging about beauty. So if you’re thinking about starting in this niche, don’t worry that you will be limited, especially if you’re planning to rely on Pinterest traffic. You’re never too limited on Pinterest. You can add something that is also popular and it will bring your traffic maybe more than from your original niche. I also found this blogger with one point eight million monthly viewers on Pinterest. She has an interesting style of beans. I think that they stand out because of this particular style of the text. But let me just show you also her income report, because I found it also inspiring looking at income reports of the people who are already successful in your niche. So she made in November 2000, nineteen 2000 and one hundred dollars. And we can look at this income report to see what she’s saying about her income streams. So she made with MediaVine adds one thousand seven hundred in that month, then ebates, one hundred seventy five Amazon affiliate links, fifty dollars scheme links and other rewards style. One hundred and sixty. She could actually make a lot more with reward style. I believe that beauty bloggers and fashion bloggers are making a lot of money with rewardStyle affiliate network. And then another blogger, her blog is called Fit Mommy in Heels. She has over here an income report from what is it, September 2019. It’s over eleven thousand dollars in. That month and the majority was again sponsored posts, so if you’re in beauty niche, you really need to figure out how to make money with sponsorships, then contracted work. It probably doesn’t even have anything to do with actual blogging income because it works. It means that she was working for someone and then affiliate commission for hundred dollars. So we’re looking at her profile and looks like maybe she didn’t start her Pinterest account a long time ago because she only has four thousand followers, but already gets almost one million monthly viewers on Pinterest. And you can tell that she’s following one of the most recent best practices recommended by Pinterest that you need to read several versions of your PIN to show your article to different types of audiences. And for example, we’re looking here at four different things that have different images, but the same text overlay. So they’re all linked to the same page on her side. I would just recommend to give bigger spaces between them. It looks like she’s been saving them very close to each other, maybe write one after one after another. I would say that it’s safer if you save them at least once a day. And of course, if we go to the article itself, this article that has this 10 different genes, affordable genes for women, we’re looking at mostly links to what a reward style you can see here. But at the bottom of my screen, I can see that all this links go to reward style of its affiliate links. And so obviously she’s making money with that. And you also probably noticed that in her blog, she’s not only talking about beauty, which is just one of the categories she has also blogging lifestyle categories, fitness, fashion and shopping. So you can tell here that it’s not a limiting niche. If you’re blogging about beauty, you can also incorporate other niches later. If you’re not sure that you will want to do this, you can always start as a beauty blogger and add all the other stuff later if you want to. Another beauty blogger, and she’s also calling her lifestyle blogger with 2.5 million monthly viewers on Pinterest. She has most of her pins that include her own photos, which makes it actually easy for this niche that if you cannot afford any stock sites, photos, you can always use your own original content. You can make photos of products, you can make even videos of products like here. And of course, you can use your own photos. And it’s interesting that she’s also experimenting with this new formants of pins, for example, for this article. She just made a regular image pin and then right next to it, it’s a video pin. So you can tell that she’s repurposing content. She’s using the same styles of repins and making videos out of them. And I actually made a video on my channel about repurposing content for Pinterest. And I’m showing there how you can use your images from Instagram, for example, or your YouTube videos or any kind of videos that you have to create. Video Repins for Pinterest. So I will give you a link to that video in the top right corner and in the description below this video. And another account that I wanted to show you as a let’s call it a bad example. I hope no one gets offended. I’m really trying to help you guys. And maybe the the owner of this account will also make some conclusions if they see this actually this review, what I noticed on this profile that a lot of their repins, they are not very tall enough. They’re not even two to three image ratio, and they just are repetitive images without any text overlay. So we don’t know what to expect if we click through from the screen. Right. Many of their pins include way too much tags. So the text is too small and people are not going to read it. And as long as users get confused about the pin when they see it in the feed, they will just walk away. They will not click through. They will probably not even close up the screen. They also make sometimes this pins that go directly to Amazon products and there is nothing against this affiliate links on Pinterest they allow you to use them. And I can tell that they even use this hashtag to disclose that this is an affiliate link. The only problem is that this is very small. It’s a square image and it doesn’t have any text overlay. So if they really wanted to get more money with its affiliate links, they should make pins that look more similar to normal blogging pins that would have a text overlay, at least something like this that has a text heavily and some product photos on it. If you have some interesting types that I missed in this video and you think they could help others, then share them in the comments section below this video. Now, I will be signing off for today. Stay safe, stay healthy. And before you leave, here are a few of my other videos that are perfectly complementary to what I shared with you today. You can check them here and there and I will see you in the next videos.