How to use Pinterest for Personal Finance and Money Niche: Some Bloggers Make Over $100k/mo!
Over 100,000 monthly dollars or more blogging, these numbers sound completely mind blowing, and oftentimes when we hear about income reports with over a hundred thousand dollars U.S. dollars a month, they’re all from the personal finance and money. No wonder why people always want to earn more, to learn more about making money and about managing their finances the right way. And Pinterest is one of the biggest traffic generating platforms for a lot of personal finance and money making bloggers. I will show you in this video how some of the most successful blogs in this niche use Pinterest. Hi, I’m Anastasia AnastasiaBlogger.com, I share online business and Pinterest marketing tips on this channel on Thursdays. So if that’s what you want to learn about, then subscribe and hit the Bell button to get notified about my new videos. So last week I asked my email subscribers to let me know which niches they would like to get reviewed on my channel in regards to how these niches perform on Pinterest. This is for the serious of niche reviews, which I started in my channel some time ago. I wanted to thank everyone who spent the three or five seconds to reply, You’re helping me to serve you better on this channel. But actually I might already have covered one of the issues that you’re interested in. And so far you can watch the videos on my channel, about Pinterest for Etsy sellers, Pinterest for food bloggers, Pinterest for photography business, Pinterest for DIY crafts and home décor, niche and Pinterest for Fashion niche, also Pinterest for e-commerce site. I will give you the links to all of this videos in the description below this one. So the survey which I made last week showed that one of the top niches my subscribers would like me to cover on this channel is Personal Finance and Money niche. It’s one of those niches which will always get a ton of attention. And as much as I said, everyone wants to make more money, unfortunately, the majority of global population doesn’t know very well how to manage their money. So there is always a demand for learning more about personal finances. On the one hand, we have a never-ending interest of the audience to this niche. And on the other hand, we have banks, credit card organizations, investment platforms and other players of this market who are ready to inject a ton of money in advertising and marketing to acquire a customer. This combination helps many bloggers generate those incredible income reports. Today, I’ll show you how Pinterest platform helps some of the most successful money. Bloggers attract a great amount of traffic. I will switch to my screen now to show you there Pinterest accounts. So before you start accusing me that, I use a very strong title for this video saying that someone earns more than 100000 dollars a month of blogging, I will show you the blogger who probably you’ve seen already. She’s a very famous in this personal finance niche. Her site is making sense of sense and she claims that she’s been reporting consistently for multiple years how she’s growing her blogging income. And if we look at this graph in one of her blog posts, we can see how it’s been growing and it’s been consistently over a hundred thousand dollars. And for example, in December 17, she made a hundred and twenty six thousand. And she even previously, like in the last year, I think she stopped making income reports that previously she was publishing all the details, including which affiliate companies she used. So if you want to learn how people in this niche are actually making really big money, you can look at her blog and go through the history of her income reports. If you want to learn which affiliate networks and which I feel it offers are bringing her the majority of income. And she’s been also selling her own product. But anyway, she’s making at least half of the money with Bluehost hosting and with the survey companies, a very big chunk of money. And she’s been doing all of this with both Google traffic and Pinterest traffic. So her Pinterest profile has been around two point six million monthly viewers. And I know that her account has been around for pretty long and she’s been doing a great job with Pinterest traffic. And obviously her income reports are the main attraction here. The these numbers, how I made two hundred forty one thousand three hundred twenty thousand in a month. Of course, people will click through and try to read. What is it about? You might say that Michelle is so successful because she has a very old blog. But there are other bloggers who started relatively recently. And for example, this blog from it’s called The Savvy Couple. They’ve been publishing their income reports as well. They’re in the same niche and this is how they’re blogging has grown in this niche in a couple of years. They’re showing actually, which is more important and interesting in regards to our video today. They’re showing their traffic source breakdown. And we can see here that Pinterest is bringing them the majority of traffic. It’s fifty six percent and organic search, Google traffic gives them thirty one percent. And then there is a little bit of direct and Facebook traffic. This blog is also very interesting because they’re making the majority of their money with sponsorships. And then it comes, they feel it, income then adds, and only five percent at that time were made with their own products. It’s not very common to make so much money with sponsorships. So if you want to learn how to make money in this niche with sponsorships, you definitely should have a look at this particular blog because they are doing a really great job earning money and collaborating with brands. Let me show you really quickly there, Pinterest profile. They have three point three million monthly viewers here. If you look at their PIN design, you can tell that they’re using a lot of bright colors, always using numbers, and that’s what makes their pins so click worthy and helps them get a lot of traffic from Pinterest. If you want to do your own research to learn more about the other counts that are doing really great on Pinterest, you can search for the keyword. Let’s say we start with personal finance right away and then you filter the results by people over here on the right side of the search bar. You will search by people and that will show you probably the top accounts will be the ones that have the highest number of followers and the highest number of months of yours. So if you look at the entry of this website that says that there are about personal finance, budgeting and debt to pay off, we are looking at two point three million monthly viewers and they have twenty thousand followers on Pinterest. We can also have a quick look at the design of their repins. You will notice that in this niche, it’s pretty common to have obviously some numbers because we’re talking about money. And oftentimes this kind of sites are saving pins with infographics or some printables like we see here. Another account I found is this one budgeting couple that has nine point four million monthly viewers. This one is definitely very strong. And they’re also talking about budgeting, money management, financial tips, frugal living, all of those things. What I noticed in terms of design for this account, the pins have a very particular design style that stands out and makes their pins recognizable just by the style they’re using very interesting fonts and the specific style when they have this white line in the middle with one word that is highlighted in the text overlay, it makes their pins really recognizable. They also have this call to action all the time. They have a lot of call to actions and this tricks to attract more clicks from their repins. For example, in this pin, they’re promising nine money saving tips, but then they give a line here in a different font that says that they’re using the number to the the tip number two. We can tell here that they’re really active on the platform because they’re using this animated pins that are the new types of pins offered in the platform. This is a video animated video pin. And you can also engage with these pins. They don’t generate as much traffic as a regular image because you cannot click from if you click on this video, it just pauses the video. So if you’re on the desktop, you have to click on the title of this PIN, which is not the typical user behavior on Pinterest. People are used to clicking on the image itself, but anyway, they’re experimenting with all the formats I’ve seen. Also some pins like Story pins, that are showing slides. So they’re definitely looking at the trends, at what is popular and Pinterest and trying everything. Now, if you ask my opinion as a new blogger, if you are still thinking, if you are on the edge of selecting your niche, whether or not I recommend starting a personal finance blog, if you want to rely on Pinterest traffic, I personally think that it’s a hard niche because the keywords are not getting as much search volume on Pinterest as some keywords related to home décor or some recipes or DIY. So your search volume overall is not as high, but you have a very rough competition. You have so many other accounts that are also posting this pins with numbers, with income reports. And I think that you should only start in this niche if you are very confident in your design skills or your you’re able to afford paying for professional designer because you can tell that your competition people in this niche who are doing really well and Pinterest, they have amazing beans. They have the design of beans that even I wouldn’t dream to have for my own account. They are really amazing in terms of attracting cliques and they seem to look beautiful. People will love to see save these pins to their accounts because they look fun, they look entertaining and they don’t look spammy because they’re so there’s so much variety of of different backgrounds of different. Titles, different colors and everything, nothing looks repetitive and spammy, and another thing that a lot of people don’t realize about this niche is one limitation related to advertising. So if at some point you might decide that organic traffic is great, but you want to also promote some of your or at least that’s how it would work, you might face a little problem here. Actually, it could become even a big problem if Pinterest decides that you’re violating their terms of service. So I’m talking here about advertising, financial products and services. This is in the advertising guidelines. We can see that ads for financial products and services must clearly and prominently disclose all applicable terms and conditions, etc. So pay repayment period, fees, et cetera. So these are very difficult products to advertise. And if you have a blog post or an article about some financial products, then you have to be very careful if you want to drive the traffic from Pinterest to those. And let me show you more on this page. There is another part of the advertising guidelines that talks about unacceptable business practices. And here you’ll find a lot of things that people in this niche are advertising or describing on their websites. Penny and bidding fee auctions, payday loans, recruitment services. See all of this in this niche. A lot of people are talking about work from home, about filling up surveys. And that as well is here. For example, companies that offer homework or essay writing services for students, tutoring services are OK. But you can tell that there’s a large list of things that financial services that facilitate the purchase or trade of bitcoin and crypto currencies or maybe services that promise large financial returns for minimal investment or effort. So multilevel marketing models are not accepted. And then at the end, you will even see here something like products or services that make unrealistic or exaggerated claims. Basically anything can fall into this category. Like even if you if you have an income report with a hundred thousand dollars and you want to promote a product that teaches people how to become bloggers and make that much money, you would probably use something different. You shouldn’t say in your opinion or in the description or title or anything about a hundred thousand dollars, because Pinterest will consider that unrealistic or exaggerated. And another part of the problem is that why Pinterest even puts this rules here in that cabinet. I want to emphasize here that I’m talking about the advertising policies. And if you go to community guidelines for organic pins, you will not find anything like that, anything that forbids talking about financial products. So this niche is not completely forbidden. Don’t get me wrong, you can talk about financial products and personal finance on Pinterest and link your pins to your website. Your account shouldn’t be blocked for doing this. You just cannot advertise your opinions. But I would still tell you another thing, that because this practices and this financial products are mentioned here is because users are not accepting them. Users are flagging this kind of pins. And in general, Pinterest doesn’t want to get their platform in trouble, doesn’t want to get sued. That’s why they don’t accept advertising. So if one day your site gets blocked on Pinterest or your account is suspended, there could be a relation to your needs as well because you are in this niche. There is a lot of content and there are topics and some types of ideas that people in this niche are promoting that can be falling into this idea of deceptive, deceptive, unsafe, untrustworthy content. And so if that’s what you are linking to from your repins, even even though they’re not advertised, even organic beans, if Pinterest looks at it as a spammy thing, they can suspend your account and block your account based on that. So to wrap it up, I can tell you that this niche is very attractive in terms of potential income, and it might be worth trying to start right away from this niche and create a Pinterest account in this niche. But you have to be realistic because the competition is very high and the search volume on Pinterest for this money money keywords is not very as high as, for example, for recipes or home décor or DIY or fashion. So you’re going to compete with large sites for very small amount of potential traffic on Pinterest platform. If you look at the. Websites of the people that I mentioned that are successful in this niche, you will notice that all of them have pretty long articles because they’re also targeting not just Pinterest traffic, but also Google Asil traffic. And if you want to be successful in this niche, you have to be prepared to write long texts. Otherwise you will not be able to, you know, outrank people who have been on on the platform for many years and who’ve been on Google for over ten years, like Michel. So if English is not your first language, for example, maybe you shouldn’t even try in this niche because you already know that you have to write very long texts and it might be more difficult for you then, let’s say get into a recipe niche where you can just make a lot of photos and videos of your recipe and write a very short description or maybe the home decor where you can have a lot of photos of that home decor. Right. So this niche might not be easily accessible for everyone, but it’s true that it’s a very attractive niche. And also, I already mentioned today in this video that since it’s such a competitive niche and a lot of people in this niche are already making a lot of money, they can afford a professional designer or maybe they’re themselves a professional designers and they can create these beautiful pins. Your competition in this niche is making outstanding pins. And so if you cannot compare your designer skills to theirs, it will be really hard for Europeans to stand out. If you have some interesting tips I missed in this video and you think they could help others, then share them in the comments section below this video. Now I’m signing off for today, so stay safe, stay healthy. And before you leave, here are my other videos that are perfectly complementary to what I shared with you today. Check them here and there and I’ll see you in the next videos.