New Pinterest Marketing Tools

Introducing New Pinterest Marketing Tools

Do you know there are nearly one billion video views every day on Pinterest? Or that Pinterest users are 2.6x more likely to purchase after viewing brand video content on the platform?

Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind, joins us on this week’s Social Media News Live to talk about Pinterest’s newest marketing tools, video ad placements, and what could be ahead on the product road map. Watch live on Friday at 11 am ET /10 am CT

So welcome to social media is live for the pre-show we are so excited to have you here with us have one of my favorite people in the world with me myself no alisa meredith is here with us and grace duffy so we are so excited to have you guys here with us uh by the way if you did you’ve happened to missed last week’s show we had rob balasabas there and he actually over on our friend’s uh channel over at agora pulse social media manager school this week he did a whole webinar about youtube best practices for business he taught and shared about his insights with tubebuddy you know how to set up your channel for excess success you know how youtube fits in your funnel uh how to monetize your channel without using adsense and so if you guys want to go check that out i i’m sure rob would be super appreciative and so would eric who had helped co-host it so make sure you go to socialmediamanagerschool.com check that out rob was on the show last week if you were there he dropped tons of great information so you want to make sure you guys go check out this free webinar over at social media manager school and we are so excited for today’s show um i’m going to go ahead and oh by the way um uh wanted to tell you guys you know grace is here with me now this is the second week she’s been back with me so i’m so excited to have her um and grace has some things to share as well while i get set up here yeah well it’s been really exciting to watch the show from behind the scenes eager to be on it so i was really ecstatic to be co-hosting again with my friend jeff and to be able to host great guests like elisa meredith who we have here today and if you have found value in our guests if you have found value in our show if you think jeff is particularly funny yep funny looking funny look looking you know tell your friends tell other people that might be interested in joining us share the love across your social media platforms and we are broadcasting live here today for you so that you can ask the questions that matter most to you and to your business so if you have any questions about pinterest pinterest for business video how to leverage video on pinterest drop that down below in the comments and uh we will get them answered for you so thank you for joining us awesome so we are going to hit play uh we see i got some friends already in the audience uh saying woohoo i echo your woohoo um and she’s excited to learn new things so good morning to you i’m not sure who the facebook user is but we’ll say good morning to you as well so i’m gonna hit go on the old podcasting machine we will get started and uh here we go welcome to social media news live i’m jeff c and you’re not and this is the show where we keep you up to date on what’s happening in the world of social media on today’s show we have with us alisa meredith and we’re going to be talking about pinterest new marketing tools and products and what could be ahead on the product roadmap by the way this show is brought to you by my friends over at ecam if you are on a mac you need to check out ecm for your live streaming needs you can have animated backgrounds you could bring up cool user comments like i did it before the show started lower thirds if you can dream it ecan can make it happen so make sure to check them out at socialmedianewslive.com forward slash ecam that’s social media news live dot com forward slash ecam that’s e-c-a-m-m now before we introduce our fabulous guest let me introduce the amazing grace duffy grace tell us a little about yourself and what you do yeah absolutely jeff thank you so much i’m grace duffy and when i am not producing and co-hosting the show with jeff i am the virtual events manager at restream so in addition to the ecamm we are also going live to multiple online destinations with the power of restream it’s a browser-based live streaming platform that lets you go to up to 30 online destinations so people always ask us how are you doing this how are you getting it everywhere how are you on youtube facebook linkedin amazon live right so uh that’s how we do it we use restream it’s everything you need to be successful right in your browser so you can find out more about that from socialmedianewslive.com restream social media news social media news live dot com slash restream r-e-s-t-r-e-a-m awesome so i want to introduce our awesome yesterday we have elisa meredith with us if you don’t know elisa she is a pinterest product specialist and marketing manager at tailwind she’s a well-known speaker and expert on pinterest marketing and pinterest ads she’s run a digital agency since 2005 which now primarily focuses on pinterest ads she’s also my partner in crime on tailwind’s marketing unleash show elisa welcome to the show good morning jeff and grace yes this is going to be fun so it’s fun that i get to interview you today so um um first of all for people who do not know what tailwind is what is it and what do you do there uh tailwind helps you create and schedule content so on pinterest and instagram and what i do there is help to develop especially tail and create which is a product that allows you to create beautiful pin images in no time at all and then schedule them right out as well as making sure everyone learns about that product so i get to do i get to do all the fun stuff very very cool very very cool so tell me about extra guests so oh well who is who what’s this one’s name this is snowfie um she’s the squirrel chaser so we’ll see that’s right one time we were doing a show grace in the middle of the show on you see the window behind um elisa it was open and the cat just went and jumped and stuck on it after a squirrel it was so my daughter still talks about that to this day so anyway important important fact goodbye that is an important fact but tell me about this show that you have with jeff like what kind of things do you cover and and where can we find it you can find it on tailwind’s facebook page and it goes live on youtube and on linkedin and on periscope i had no idea there were 30 different places you could go live grace until you said that so uh i don’t know maybe we should go live in more places but we’re basically everywhere and it’s every other thursday at 2 eastern and right now we are mostly talking about pinterest yeah it’s great fun though the audience over there is very engaged and they help each other out the comments it is kind of the most fun i have yeah in fact we have a lot of those people because we are broadcasting onto that channel as well so hello all the faithful uh tailwind watchers we appreciate you guys watching today so grace let’s break down this first piece of news that we have for um our show today um this new tool these new tools that pinterest is talking about yeah so pinterest hosted a marketing and advertising summit last wednesday i believe it was august 3rd so like the rest of us it was a virtual event and it was the first time pinterest has ever done this apparently so they gave attendees an exclusive look at several new ad products and ad tools and marketing products and the first of this is called pinterest premier it’s a new video ad solution that apparently enables advertisers to engage with their audience and scale thanks to an exclusive video placement elisa tell us where can we spot these placements and what makes these particular ad placements stand out as opposed to all of the other pinterest ad placements that they currently offer yeah so you know i i will have to say that um the information you can find on this in in the press releases and such is not very comprehensive so i i fortunately have a pinterest ad rep and messaged her and said um can you tell me more please so i got the i got the whole rundown for you grace i got it cool so yeah with pinterest premiere they’re going to be shown in the home feed and it’s an exclusive placement so that means you’re not going to be competing with other video ads there which of course means it’s going to cost a lot more so i don’t have details on the cost but it is going to be it’s going to depend on your package and the target audience so the different packages are based on duration so you could have a one day or you could have a two week or a four week engagement um the one day is like you’re the only thing they’re gonna see basically in the home feed um i mean there will be other pins but you get major exposure on that one day and the two and four week you’ve got 30 share of that particular category and demographic so the big advantage i see is that when you run a pinterest ad it can take a little time to kind of ramp up and really start to work so i have tried ads for very short term promotions and they just don’t work they have not worked for me even with there’s an option called accelerated spending that will like try to get it out for you more but it just it just didn’t work for me so having this kind of dedicated like this is that my day i want everyone to see this video on this one day could be really really valuable it’s not something you can do through the self-service dashboard though it’s going to be fully managed via pinterest so you want to plan far ahead and work with a pinterest ad rep so we do have um i do have a link you can use to get your own pinterest ad prep and that is a bitly link uh this is the bitly link we use in our show last week jeff i think it’s pinterest ad ad expert pinterest ad expert should take you to a forum where you can um you can get on an ad rep assigned to you um but what i think is really interesting is what they’re telling us to to do like how to build the video um is telling for what should work uh in other video ad placements which is um preferred length is 15 seconds but you can go up to 30. so like what is that that’s something like barrier there yeah i mean in regular video ads you can go longer but i think this is really clearly telling us that the short ads are going to work more like if you’re going to spend that much money you ought to go with these recommendations and probably keep it 15 seconds um 240 ppi resolution under 2 gigabytes in size uh you can do square you can do like the max with with his which is going to be even more money or you can do the standard and then the reporting is going to be provided by pinterest as well so it’s something you don’t what you can’t do like on a whim you’re gonna have to plan it out but it seems like it could be really powerful interesting so the things that i heard you say in that is number one plan ahead um because you can’t just go and you know set up an ad by yourself and two you have to have a pinterest ad rep and work with you know send them the creatives they’re going to help set up the campaign all that sort of stuff um so that’s really interesting and and there’s some more news that social media today in its reporting it notes that pinterest premiere comes with a hefty price tag so um i mean you talked about there’s there’s that certain ad that you do with video ads where it’s the full width those are pricey um do you have any idea what these new ad placements will cost and do you think they’ll be worth the cost in your opinion i do not know um even my ad rep doesn’t have there’s no real answer because it is based on what you choose whether it’s one day two week four week and what your excuse me your target audience is so and i imagine too like these spots are gonna sell out so another reason to plan ahead uh but do i think it could be worth it yeah i do especially like if you’re a crate and barrel or something and you have like this one day sale absolutely i would go for it if you’re me or someone without a massive uh business maybe not but you never know i i suggest getting an ad rep and talking about what your options are they can be really helpful and by the way that um that but you mentioned that we’ll put that link down below in the comment section of all the places we’re at because you can get that uh a a free consult with a ad rep it’s what is it a 30 minute call with them and with that link that you like can you say that link one more time for the podcast it’s a bit dot lee slash pinterest ad expert okay so pinterest ad expert vit dot l y forward slash pinterest ad expert and that way you can get go ahead well and i just want to say like as far as video goes um at tailwind we are experimenting a bit more with video and we are finding that they are tremendously impactful have really high click-through rate um and pinterest is saying in these uh releases about premiere that the video ads have a 3x higher view rate than other social platforms so it really can be very effective i think because there is less video on pinterest and other places too it’s probably more effective um and there they influence what people buy right so people who who yeah so they actually do things right so they’re discovering new ideas learning new skills they’re taking action um and that’s something that we learned in a a recent data study at tailwind two like looking at the pins that went out in january 2021 that got more than 5 000 saves on the platform in that month alone we found that 30 of the ones we’ve analyzed so far were video pins so video pins are doing amazingly well we noticed a lot of repurposed tick tock videos um they’re almost all like how to step by step like really walking somebody through how to do something um sorry alisa we have two uh we have two questions in the comments so one of them is from lydia bruno and she says going back to the price of these premier ad uh premier ad placements will there be an intro i have not seen anything about that i kind of doubt it because they are so exclusive it’s probably going to be real pricey we’re probably talking like lexus car manufacturer right and then the other one is a kenneth who is says hello to jeff by the way he says he does military veterans and college sports and business that’s his audience is that a fit for pinterest he is of the impression that pinterest is about shopping in retail and um you know so i think that’s a general impression that a lot of people have and we’ll get more into that uh the changing demographics later but that’s more of a general question so what are your thoughts on that elisa so i think anytime you can present your idea your service or your your solution in a way that inspires people and helps them believe that they can have a better life or be a better version of themselves that belongs on pinterest so yeah they’re shopping there’s retail but there’s a lot of how do i learn how to do this or how can i get better at this or how can i plan for this so if i mean there are very few industries that i think aren’t going to do well on pinterest yeah i agree so and also uh we’re going to talk about the demographics so hang in there kenneth because we’re going to talk about that in a little bit later uh section of the show but grace you had another really before we kind of go to the next section i want to let you have a chance to tell that uh that other thing from social media today that uh kind of data that they had they had reported oh yes so as i was digging through all the research for this uh for this segment uh social media today reported that video content saw a big rise among pinners in 2020 not surprising video in general saw a huge rise in 2020 of course but they are now facilitating close to 1 billion video views a day and i don’t want to sleep on this 1 billion video views a day within their own research they said that uh pinner uh pinterest users are 2.6 times more likely to make a purchase after viewing branded content on the platform which is again not surprising because people do tend to go to pinterest when they’re looking for a specific solution thing you know yeah so there is a strong case that making a video investment into pinterest this is the best time to do it and pinterest is a key platform for focusing your digital marketing efforts so tell us more about the other opportunities to upload and leverage video on pinterest i know that you’ve got lots to say about this because we got into it in the pre-show yeah yeah so you can absolutely create videos that you don’t have to promote and they can do really well so uh at tailwind we’re trying that with uh wave.video which we talked about on the the tailwind show a few weeks ago it’s really easy to make videos they’re very engaging and they’re doing really well even when they’re not promoted the click-through rate is good and which also can bring your ad costs down and we are finding we can get impressions and clicks at a really low cost on those so we’re kind of using them to promote key features or blog posts we really want to get people to um and and like i said like those videos that that we’re seeing get a lot of shares are videos that actually teach something it’s not just um like an automated or an element that kind of flies through and catches attention it’s really there’s some substance there that requires a video so that’s kind of what we’re finding interesting sophia uh sofia in switzerland uh has a question she says i live in switzerland and i’m not sure if it’s a european thing but the videos don’t click through on the site uh but to the profile so you would go to their pinterest profile um i don’t think this is the case in the us but is there a reason why this might be happening in in europe so i let’s talk about this because i think there’s a confusion of we’re talking about video promoted pins and then we’re talking about regular pins and then also stories which is those are the kind of three different places video shows up now on pinterest so can you kind of break those down for us lisa yeah so with video promoted pins people getting to your site is is super easy right because that’s what they’re what they’re what you’re paying for with non-promoted what you’re gonna see is like i’m looking on mobile and you have to hit the three little dots to the right of the save button in order to get to visit site so you know that’s a little barrier to people clicking on your site uh you can include instructions on that in your description so say click there you know or on desktop it will have your website link above your follow like your profile information but it is a little bit harder to spot if you’re if you’re new to pinterest so that’s uh you’re promoted super easy to get to your site organic a little bit harder with story pins a lot of times and pinterest recommends that you have your first frame be a video so it might kind of look the same on on your on your phone or on your desktop but there’s a video first and there there isn’t a link there and that one will only go to your profile awesome so um the second update i want to talk about real quick from uh pinterest presents and we have some questions we’ll bring up after this uh pinterest announced that it’s interactive pinterest trends and conversion insights tool now will offer more specific and actionable insights into engagement behaviors across the platform so what is this trends tool and where do where were the updates to it because we i know you and i have talked a lot about the trends tool on our show before so is this like trend the trends tool on steroids what is this that we’re talking about so right i do not have the new version i think it’s just coming up soon so right now trends.pinterest.com is will show you for the us uk and canada which which topics are trending right now in search it is amazingly powerful you can get great insights on what you should be posting about and when you can look at yearly trends it’s just a really great tool but what it sounds like they’re planning to do is to work in ways that you can kind of filter by your own audience so we’re going to talk about in a little bit but the the makeup especially the age of the average pinner is changing getting much younger so if you look at the the pinterestpredicts.com that’s um that’s where pinterest is saying okay these things are not trending yet but they’re going to trend they have given you an option to be able to filter those by generation so you can do gen z um you can do millennials gen x and boomers um so what i what i hear what i heard i think is that you’re going to be able to do something similar with trends so if you know your audience is 18 to 24 you can look at that gen z range and see specifically what they are looking for awesome so that is going to be a very very cool tool yeah i think that’s going to be awesome to do so we do have some questions that i want to bring up and i know we’ve talked about you and i have talked about this before um and i just oh there it is so uh theodore says can can i upload my tick tock videos to pinterest if yes how can i please so we’ve talked about this a lot there’s a lot of tick tock videos on pinterest and the interesting thing is is uh we’ve broken in the show before we’ve talked about the news where you know instagram says they’re gonna start de-emphasizing them and some of the other networks are saying hey you know if we see that logo we’re gonna get kind of push it down the reach pinterest hasn’t said anything like that and i think they like having tick-tock videos on there that’s my personal opinion but what are your thoughts lisa i mean i think it’s pretty clear that users like it and that’s typically you know what what pinterest is concerned about is making a good experience on the platform um so like i said when we looked at those pins that had 5000 or more saves in january 2021 and they were created in january 2021 30 of those were video and a great number of those were actually tick tock videos so yeah i think they can work i don’t i don’t think like the dance challenge videos are gonna work but if you have a how-to we saw a lot of a lot of exercise kind of how-to’s we saw a lot of craft videos um so if that’s what you’re already creating absolutely like download it from tick tock when you create it and then just upload it to pinterest or schedule it via tailwind and it it can really work awesome awesome so another question and i and i i i want to cover this because we get this question all the time and i want to talk about this because we mentioned tailwind at the beginning of the show which is your company you work for and this is the question i know a lot of people have this i heard that pinterest doesn’t like any more rotation of pins like tailwind does is that true or should we change settings so tailwinds doesn’t do this so talk about this because number one i wanted to just kind of and yes i do their show but i i’m not employed by the company so like i’m i was was that the haircut for men you know i was a member before i was the president um so the that you know they work they’re they’re they’re official partners with pinterest they have you know they have to go through all these hoops and jump through all this stuff to be able to be an official partner and so if it does not work if it was like her heart hurting the end users it would not be a good thing they would not their partner to do that so that being said what is your answer at least to this because you can say yeah yeah thank you jeff and that is absolutely true but we know things are changing um you know tailwind is a tool we try to guide you to best practices but ultimately it’s your choice as to how you use it but we can say that when we looked at the pins that went out via tailwind in january 2021 that new pin create or that first time a pin went out um received three times as many repins as as sending out your pin again so that tells us that there’s a lot more value that very first time that you share a pin does that mean that there’s no value that second or third time you share your pin no it just means that there’s more that very first time um which is why uh kind of you know tail and create is pretty amazing so it’s a way to create really beautiful pins in very little time and we found that when you share out a pen made with tail and create you can get 373 percent just not a round number more saves when you share a tail and create image than if you’re just re-sharing old images um so i’ve been trying this um at tail end and jeff works with us on our organic organic pinterest as well and he’s making some too and even though we have these amazing designers whose celebrity name is christine um at tailwind the tail and create pins that we’re sending out are doing so much better than our like beautiful professional branded pins and it’s kind of embarrassing um and it’s not because it’s not because they’re like objectively better it’s i think it’s because they’re different right and having that variety out there gives you more opportunity to reach a different kind of person we’re also testing out putting different headlines on pins for the same article so one article may have many different topics in it and it may have something that would appeal to one audience and show up in one search that wouldn’t work for somebody else so trying to get more out of your content and and help people find what you have to offer a little bit more is kind of where crate really shines tell and create shines awesome and by the way i wouldn’t let you guys know that it you know there has been no and pinterest has even gone out of this way to say that using a third-party tool like tl1 that’s an official partner has no issue or no uh you know it makes no difference makes no difference it doesn’t hurt reach and in fact if you guys would like to you know check out till when you can always go to socialmedianewslive.com forward slash tailwind and check it out um so it’s an amazing tool i’ve been using it for years since i started pinterest and i love it and i see a lot of you in the comments do as well so that’s exciting so we have a question from alex about what qualifies as a video going back to our our topic on video he says when you only animate the text of a pin is that considered a video on pin in the pinterest algorithm and how do they know the difference between you’re just animating the text versus an actual video that you produced and created and edited and put on there as a video does it make a difference yeah so a video is a video as a video right so if you’re uploading an mp4 or an mov that’s a video file um but i think the more important question is what kind of video files what kind of videos work so is it that one where you just have like the text floating in does does that work as well as actually taking the time to create something that teaches somebody something no uh it might get a little bit more attention in the feed because it’s moving you know if your video happens to be the one that’s animated at that time but uh it’s not gonna do as well as something that is actually like the video part of it adds value that you couldn’t get from just regular text which is not the case with just like flying text awesome flying toasters oh we’re showing our age if you remember that screensaver folks um so irene asks this question do we need to pin directly to the pinterest but first before we schedule the pin through tailwind so that’s a good question for somebody who may not be familiar with it nope absolutely not very cool so um last question so sally who i love sally how so i got to bring it up she is a friend of ours uh she says can she does amazing jewelry if you want to check out her she’s from the uh the uk so but she asked the question can you talk about repenting pins please when you create a pin that’s it’s a fresh pin how long should you leave before pinning to other boards how many times can an image be pinned are we just better just creating new pins so this has been things and a lot of people are watching in different pinterest groups a lot of stuff has been going on about like what’s how much is a repin when it’s a pin all that stuff so can you answer that really briefly yes i think so so she is right about the definition of repinnings or or pinterest now calls that a save so a repin is now a save um you can repin um but ultimately the the last part of that question are you better off just creating a new image yeah you are like especially if we’re thinking about pinning to different boards you could just save that same pin to a different board to give it a little bit more context um but you do want to leave some time in between so i don’t know maybe a week or two weeks depending on what you’re pinning in between might be okay uh so i don’t have any magic numbers for you and this is just kind of what i do um but yes like you will get some saves on that second or third time that you share to a different board but you will almost always get more if you create a new image so if you’re saving to your social media board first and then you’re you’re sharing to your instagram board second you do a lot better if you create a new image that really focuses on the instagram part of that content and uses that keyword throughout awesome awesome alrighty so great you guys are asking some great questions we really appreciate all that you are uh doing for us and we’ll try to get to more of those later on in the show but we do have some great uh we’ve been teasing it we have some demographic stuff so grace is going to share that with us this is an insight directly from the pinterest news site and it’s about its marketing and you know again at this marketing and advertising summit that they did last week they revealed that usage among gen z and male pinners has increased by 40 percent this past year i can test attest to that personally my children and my husband both discovered pinterest this year even though i’ve been talking about it for years and they absolutely love it right so um it’s it’s been it like that’s how they talk they’re like did you see my pin board it’s on the pin board okay settle down right uh can you give us some insights into the changing demographic of pinterest and how we might have seen the content shifting in order to um incorporate more of these more i mean this bigger audience of this expansive audience yes but first i want to ask you what are your husband and children saving oh my daughter wants to redo her room because she’s at that age where her room is not cool and anything i suggest is not cool and um so she’s been pinning that and i don’t know what my husband pins like listen to me for all those years i’m not looking at your pinboard i don’t i don’t want to look at your board and my son is really into like engineering and um technology and all sorts of like uh you know and so he like he likes a lot of like those those hacky videos or whatever hacky uh pins and stuff so that’s what they’re pinning wow that’s really cool okay so i you know i noticed this several months back when i was creating a webinar for which i needed a screen of audience insights i wanted to to show like who’s on pinterest and the the shift in the age groups from you know like 30 somethings and up to that 18 to 24 and 24 to whatever the next one is um it was like it totally flip-flopped and i thought i don’t like can this be right it it just did not seem right to me so i was really really glad to to hear pinterest say that in their event that yeah gen z male pinners have increased 40 percent in the last year that’s that’s that’s like life-changing for her platform to have that happen so what i’ve noticed in looking at looking at that pinterest predicts uh page that we talked about and it’s just pinterestpredicts.com and filtering it by that youngest group so the gen z that they have on there looking at what are they looking for they’re looking for things like um digital decor which is like phone a laptop like skins and wallpapers and all that stuff they’re looking for diy personalized fashion they’re looking for like bright vibey colors i’m noticing like the the early 90s fluorescent thing coming back uh you know there’s a lot about like makeup and um planning celebrations so that is kind of what what that group is looking for which is really interesting that you can kind of filter by what people want well and i should also note that my children after listening we talk about social media and social media marketing and all this for so many years they’ve largely shunned all other social media so they use pinterest as a way to get ideas and bypass some of the other stuff so that’s how they’ve been i think that’s kind of like their thought process behind using it and not listening to me for all those years but whatever that’s a bonus though that’s just a bonus grace but i think the reason a lot of people love pinterest is because it isn’t very social at this point right it’s it’s a place you can just go and be yourself and kind of plan for yourself rather than having to project an image or comparing yourself to someone else’s there’s like no fighting no politics no fake news there it’s just it’s a happy place and i’m glad that that more people are finding it so can we circle oh go ahead what are you gonna say oh no i was just gonna say like i really hope my husband’s pinning stuff for the house renault i want so let’s let’s hope he’s pitting that so i’m sure i’m sure that’s it so so can we talk a little bit about um the 40 mil because that’s i’ve been so that i started mainly pinterest way back in the day that’s what i started with and so um but they’ve always been saying like it’s the fastest growing demographic ever since i’ve been on and you know so what’s the what’s the i mean because it grows every year you know i remember when i would use the stat like there’s more subscribers to pinterest than there are gq and sports illustrated you know and all this stuff and now it’s like the 40 of what is it gen z or is it just yeah it just says mill pinners is 40 so it’s like going up every year so when is it gonna stop being so important i mean is it because it still has that stigma of being just for the ladies you know and or that kind of thing so and it’s mostly the us in the in the european countries there’s not that big thing so why do you think they keep highlighting this this stat um i think it’s partially about the content like like grace was saying her son likes to see like hacks like electronic stuff and i i’m not really sure like looking at the the gender distribution on pinterest right now it’s still 70 female that’s what they’re reporting so it’s growing but i mean if you have a platform that’s that lopsided that i think that they want they want i mean they want more people to discover it right yeah we want more people to discover it there’s a lot there for everybody and the thing is there’s tons of there’s tons of male pinterest content on there i mean i’ve never had a struggle like i can’t find what i’m looking for i mean the men’s fashion thing and there’s a ton on there for men yeah and the men um uh like shops and i mean the e-commerce side of pinterest is huge over there so there’s a huge opportunity for people so anyway i think we know like generally speaking um you know moms especially have a lot of the buying power but it doesn’t mean that guys aren’t also yeah we have to ask first but we still can i have the credit card yeah so uh let’s go for this last this last update so this at the last update pinterest is rolling out its conversion insights more broadly so it’s enabling advertisers to view both promoted and organic pin metrics in a single report so can you tell us what type of data is now available and why does this matter for like who cares why is this important ah why this matters i love this okay so pinterest analytics are incredible they give you tremendous insight into what is working and why but if you are advertising on pinterest if you had just one report that’s all over your content that would be very hard to deal with because you need to separate it out what am i paying for versus what am i earning so now you can separate it out and um i love this they’ve also changed the way that they’re defining certain metrics so that if you’re advertising and you’re looking at okay i’m paying for outbound pin and clicks now you go over to your analytics you’re going to see outbound pin clicks means the same for organic as it does first for paid and it’s just a really easy way to compare like what are my efforts getting me and it is just um it’s really powerful if you haven’t been in there take a few minutes and poke around now by default you’re going to see the impact of your content by default so you’re only going to see um impressions uh outbound clicks pin clicks on content that comes from your site now that might be pinned by somebody else or saved by somebody else but it’s only for like your content which is what matters so it could be your website content your etsy your instagram your youtube content but it’s all yours you can still see that other stuff so if i’m pinning some of jeff’s content i might want to see like how is that going i can i can see that but by default it’s really about you and your content which is what really matters awesome awesome so i want to bring up some comments from people because we were talking about like grace shared what how she was using pinterest and how her family was so us our friend sally says yes it’s a place for escapism and planning and dreaming and um let’s see uh let’s um uh so i am jason says i go for hacks outdoor and cars see there’s all sorts of men’s stuff on pictures my 17 year old also pins bedroom inspiration fashion so grace you’re you’re not alone in that so uh other kids i know my daughter uses it all the time too so yeah i mean that’s that’s how they and my son’s also a boy scout and so he like he will pin like outdoor stuff like survival stuff knives yeah you know i had to tell him like please don’t pin knives at school i don’t need any more there’s amazing there’s amazing how to survive the zombie apocalypse uh account that’s really really good it has all its oh how fun yeah yeah and i don’t i think we kind of have to mention to you the impact of the pandemic on on these shifts right so um all of us really are looking to make our home a nicer place to be because we’re here so much or we might have a little bit extra time i guess depending on who you are to learn a new hobby or try something that we haven’t had time to do before so that all of that is bringing interest to a platform that empowers people to do that which i think is fantastic and i’m glad like if if it’s breaking down some of that stigma that pinterest is for women awesome like there’s something on there for everybody yeah totally agree so grace let’s talk about this new uh this new uh little feature that pinterest is launching well yeah it was in early february actually pinterest launched this new ios widget called interests and it highlights new pins that users have chosen um excuse me they’ve chosen a certain topic focus and so it highlights pins within those topics and they include things like beauty home decor food men and women’s fashions and quotes and so i suppose inspirational quotes as pinterest explain this new widget on ios interest is where pinners can choose their top interest and get fresh content served to them daily right on their home screen so i am an ios user i don’t know i don’t have access to this so i was wondering if people are ios users still super excited about widgets is this is this are you excited about this alisa i mean i the only widgets i have on my phone came on my phone so it’s not really something on my radar so when when you shared this with me i was like oh yeah i heard something about that but i really didn’t pay attention to it so i went and installed it and it’s huge it takes up the space of four that’s what a widget does yeah oh i didn’t know that yeah yeah um so i it for me it was based on a board like that was my only option was to base it on on one of my boards so i based it on i think like acrylic painting or something so yeah it’s pulling up some cool stuff i i’m happy to see something pretty on my on my home screen yeah it’s probably going to get me into the interest yeah so is it showcasing you stuff that you’ve already saved and it’s just showing it to you again or is it taking inspiration from the things you’ve saved and showing you things that are similar to it you know right now what it’s showing me is what i’ve saved which i okay i would like to think it would expand out from there and share like more like obviously you can kind of scroll down and see more like this underneath it but i would love to see in my widget more like that like not something i already saved but something and maybe it will after a time i i don’t know like i said i’m not really a big widget person but i’ll leave it there for a while and see what happens yeah so um i was gonna i was gonna talk about this is that um uh one of the things pinterest notes that more than two million pinners have added that widget to their home screen which has helped to keep pinterest uh top of mind increase return visits to the app so um yeah that makes sense i i think you can get it so you know one of the questions was like how can we get like our feet like it’d be cool if like i could somehow push out and on people’s phones my you know on their widget my content would show up um but i just don’t one of the things for me i didn’t install it one i don’t need to be on pinterest more i don’t need to be distracted by my phone anymore i mean really and then uh lorena says this she goes um we just exploded his searches on pinterest which is probably why they did it but it was a short-term trend people don’t care as much anymore i mean i know that like they said two million pinterest did it and they pinterest was a genius because they timed it at the same time this widget all the rollout happened with the new layout on the iphone i don’t know if long term if it will be a thing or not so what are your thoughts alisa i mean i probably i don’t know if i’ll keep it or not because it is like i can’t change it from just a board right i don’t know um and i don’t i’m just not a widget person so i’m probably not the one to ask yeah i just i mean i can see my kids do it they could i mean my daughter would she has quote sports and harry potter things and she would love to have that show up on her phone and be different every time so i can see it for in fact the demographics we were just talking about so that would probably play right into that and us old funny daddies are so anyway but something that is not old and something you guys want to make sure you check out this show is sponsored by ecam and it’s also powered by restream you know what goes better together than peanut butter and jelly bacon and eggs or even grace and jeff on this show it’s restream and ecamm and we’re actually producing this show on ecam and streaming it everywhere with restream so make sure you check both of them out you can check out ecam social media newslive dot com forward slash ecam that’s ecamm and you can also check out restream by going to social media news live dot com forward slash restream that’s what makes this show happen it’s amazing they’re both amazing so make sure you check them out so grace something kind of cool that pinterest did let’s talk about this real quick really cool absolutely so on monday it was international women’s day so in support of this pinterest uh launched a shop that exclusively features women founded small business and features hundreds of products all designed all made all imagined by women and in addition to this they also for the month of march have created an international women’s day fund which will match donations from employees to non-profits helping women succeed such as the national domestic workers alliance and then the global fund for women so that is something really cool that i wanted to give pinterest a shout out about um and also part of this announcement they said in this time of pinterest also announced that in this type of crisis women are also turning to pinterest to find inspiration on how to navigate changes searches for women supporting women increased by 2x searches for small business plan increased by 50 times and searches for start a new business from home increased four times and then boards created by women for dream jobs have also increased by 10x as they’re looking to find new jobs start new businesses shift careers um obviously this past year has made all of us have to shift our priorities shift our ideas and i think things are opening up as far as possibilities so um we also have a ton of friends in this industry who have been developing and promoting this type of content the content that um helps you grow a business helps you launch something i know our friend ian anderson gray has a whole course on how to be confident on live video so just and then you know we have several other people have created courses created plans is this time the time to promote these type of businesses on pinterest um you know maybe if you have a confidence webinar or a business course uh does it make sense to be using pinterest to do this and how do you do that yeah that’s a lot of questions absolutely a lot of questions are lots of questions um so yeah it makes sense um i’m so happy to see this particular report because very often the numbers that you see focus on like what you think of as core pinterest-y topics like fashion and home decor and all kinds of seasonal events but to see this kind of data is really helpful so so yeah if you are a content creator a blogger a course creator this is your time and look at those search terms um and choose the ones that you want to go after that make sense for your content but absolutely the the need is out there the desire is out there and people are really looking for something different something inspiring that they haven’t seen before so if you’re not doing it uh do it awesome so i wanted to bring up this comment that grace just shot to me in the comments here she it’s from sean brown and it’s kind of applicable to this he goes what is the best way for education consultants to connect with the pinterest community i want to sell but i don’t want to come off as a salesman and so we just talked about you know you know doing the search and maybe putting your webinar or whatever out there so how do you do that without being like salesy on pinterest i i think it’s fine to be salesy on pinterest i mean there are lots of products that you can buy or save to buy later on pinterest so i i think you might want to just think of it as taking a couple different approaches so yeah make it make your product available um when it comes to your content always always and it not doesn’t matter what platform you’re on always think about the per your audience and what they need what problem are you solving for them where are they going to be after they get your amazing product or service and really highlight that in your content and i don’t think i don’t know you can be too salesy but but people do use pinterest to buy things so don’t be too don’t be shy about that these are great points and speaking of selling uh there’s some new things and there’s our next section we’re gonna be talking about shopping on pinterest so um this is kind of what’s to come at the pinterest partner and advertiser summon event they mentioned a third priority for 2021 and that was bringing more shopping to pinterest so according to john kaplan pinterest global head of sales he said we have a vision for a better more fun online shopping experience and we’re just getting started this year we’ll see even a better shopping experience on pinterest for both merchants and pinners in 2021 expect pinterest to introduce new shopping surface areas on its platform and keep investing in catalog management tools automated bidding and budgeting solutions and so they’re also supposed to be rolling out better analytics an enhanced conversion analysis dashboard for managed advertisers to get kind of a sense of pinterest cross-channel impact on conversions so right now you know users can’t really make purchases directly on pinterest like facebook is doing you know or facebook and instagram shops do you think that shopping directly on pinterest is something that’s coming uh later for pinterest on kind of on the horizon i i don’t know all i can say is i all i can say is what they’ve said which is what they’re investing in are shopping surface areas right which does not require direct buy right it just requires surfacing shoppable products and they’re spending time and money working on catalog management tools automatic bidding budgeting solutions they’re building in the analytics um so it and like for example the the shopify integration that’s something that you can set up inside of your pinterest account so what it what it sounds like is they are making it so whatever like the platform that you’re on as far as your store goes will integrate with pinterest on their shopping services another example would be product tagging on pins to me that’s a way to make shopping more interesting and more engaging is when you see a room and then you see the dots on it where you can go and buy the individual products like that’s what that’s what we can see for ourselves they’re building whether they’re going to go back to something like a buyable pin which they did for a while or not like i don’t know but we can kind of see where where they’re headed right now yeah so um do you so we you and i have talked a lot about this online and we’re seeing you know uh pinterest i think looks a lot at instagram to see how you know what they’re doing shopping wise and you know i think video came after they saw some of the other networks and the success they were doing on video um so like so you mentioned surface and they mentioned in that press release that they’re going to what does that mean like they’re going to surface stuff does that just mean they’re going to serve up more shoppable pins or what does that mean in that that press release yeah i think that the perfect example is again those product tags so a shopping surface area where they are kind of highlighting things you can actually buy by by putting a link on it from images so that can happen automatically you can do it yourself there are also product pins that will allow you to create like a collection with that photo that you have so just creating more ways um that encourage people to buy and what i’m seeing for those is that when pinterest does it themselves it seems to be all verified merchants so that’s a process you go through after you set up your product feed and then you can apply for a verified merchant status that will get you on more of those shopping surfaces which i think they said something like in the last several months the activity on those shopping surfaces has grown like 80 or something it’s it’s crazy high and i’m sure they’ll they’ll be finding more ways to to take advantage of that so let’s just put on your chris you put on your your like prediction hat and open your crystal ball i know it’s right on the side of your desk you just pick it up but um what would you say in uh what what shopping will look like in the start of 2022. what do you think will change between now and then um i i would guess that it will be easier for more people to to hook up their stores to these product feeds right now it can be a little bit challenging if you’re not on shopify but um i i would guess that they’re gonna they’re gonna make it easier for everybody yeah we always get that question because it hasn’t come to a lot of uh places yet and so sally who i know is in the uk says the shopify integration is in the usa and canada right now so i know there’s a lot of uk users who are really wishing they could have that because it is really nice integration makes it really easy with your shop and that’s why i don’t think you know one of the questions we asked earlier was like are they going to have it so you can shop directly on pinterest that opens a lot of headaches for pinterest opening it up for third parties to be able to use their platforms or if you have a woocommerce site that you can just use yours that way pinterest can still sell ads and make money that way and do all that kind of stuff but they don’t have to worry about the headache of getting all the you know receiving money doing returns you know processing payments all that stuff can happen on on these other people so i have a feeling they’ll do that as long as possible or until it you know they figure out a way to make money easily with it so that’s just me so this has been a great show you guys have asked some great questions a lot of comments today even over on we had a bunch of people who are watching over on amazon live hello to all you guys but before we wrap things up i want to give elisa a chance to uh talk about where people can find out her what she does at tailwind you know the things coming up so elisa the floor is now yours oh boy uh yeah i guess my encouragement would be if you’re curious about how to make creating new images on for pinterest easier go to talendapp.com forward slash create um you can get a trial of of tailwind with no credit card required which is 100 scheduled pins or 30 scheduled instagram posts but the really cool part about that is that you will get 15 images you can make with tail and create for free every month forever so go do it it’s really i mean i’m biased i know but it’s really fun to put in your url let let the program pull up pictures from your website or add your own pictures and then hit that button and it’s like a magic happens you just see this endless stream of really cool pins that you can just tweak a little bit maybe change the text if you want to and then schedule oh sally thinks it’s cool yeah so um yeah so make sure you guys go follow alisa everywhere you can find her all across the socials on linkedin you know she does some great trainings over on tailwinds facebook page i show up there sometimes too because i just leave the door open and i can walk right in but make sure you go check it out because she does share a lot of great content over there yeah there’s no bouncers they’re going to fix that i’m sure but anyway also my uh pal grace grace what’s going on with you where can people find out more about the awesome grace duffy well you can find me here every week hosting the show with the awesome jeff c uh you know if you want to find out more about restream check out our youtube facebook and our linkedin we produce a whole slew of content every single day on how to use the tool how to create awesome live videos how to market your live videos everything you need so check us out there if you can find me if you want to look find me you can find me on linkedin so that’s where i’ve been trying to ramp up my efforts uh to meet people and i’ve already made a lot of connections with a lot of our audience members there so that’s a good place to find me um and then of course jeff tell us what uh tell us the other thing we have so by the way yeah this is also a podcast and so we would love it if you guys would go and follow us and leave a rating and review you can find us at socialmedianewslive.com and we’ve made it super simple that you can follow us on all your favorite podcast players and we would love for you guys to do that so we can get the show out to more people our next show by the way is on friday march 19th at 11 a.m eastern time um uh 10 a.m central i don’t know why i read that that way but i did so but it was very exciting next week this is why i’m so excited um our special guest is going to be mark schafer and we’re going to be talking about his new book the cumulative advantage how to build momentum for your ideas business and life against all odds it’s an incredible book i read it in like a weekend i know elise is a big friend a fan she usually gets mentioned in his books i don’t know how she does that but she does but um you can also find all of us at facebook linkedin and youtube amazon live thanks alisa for being here today thank you for the audience uh this is so great sally thank you so much said thanks really useful as always a lot and sophia says i love tailwind create too you guys are awesome we will see you next week with mark shafer see you guys later bye everybody bye everyone and i turned off the podcast machine so that’s it you guys are awesome so uh sally’s just is still raving about um uh creating so yeah she loves it uh let me get it let me get a screenshot of that so i can post it into it okay yeah get me some tacos by the way that’s how they reward each other at tailwind they give each other tacos so that’s awesome that’s so yeah we have a question here okay oh no go ahead go ahead tell me about that you’re just gonna say i’ve got distracted yeah this is cool so it’s in slack uh we have a channel called kudos and if someone does something good you at mention them give a taco and say what they did so everyone knows how awesome they are and then you can use the tacos for things like a virtual coffee with friends or to send a gift to somebody at work like you can use them as money like if someone has a baby we’ll do like anyone want to give tacos and we’ll just like get them really cool baby presents and that’s that’s so cool yeah the things you can do virtually yes what would you say there’s a comment you had some uh oh yeah no there’s like there’s a question from mark here he says are there any social media groups that if people are looking to uh ramp up their pinterest um their pinterest activity where they can collaborate with other pinners like them do you know of any groups that they can join or places they can congregate and pin together no don’t do it use tailing communities yes yes so it’s it’s built into um tailwind it’s really really cool tailwind has some of their own um and they’re kind of like they’re kind of like group boards on steroids that’s how i would call the tailwind community so you need to go check those out so uh and if you’re not you can go um do that trial i i brought up the the url where you can go there and you can do a free trial tailwind you can look and see what communities are like mark and check it out but it’s really really cool so uh you can probably find a niche that you can kind of build each other up on so it’s really really yeah and i want to clarify why i was like don’t do it um so a lot of times people want to know how do i join a group board on pinterest to get more distribution for my content they don’t work that way anymore no they do yeah yeah so if you’re looking to really interact with people yeah um maybe you’ll find an active group board but you’re more likely to find an active community yeah i think his question was more about because he said social media groups so i think what he meant was like a community where because you know we’re we’re part of several jeff and i are part of several live video communities content creator communities where it’s just been incredible we talked about rob’s group last week how great it is so something like that probably and if you haven’t followed tailwind’s facebook page they do a lot of stuff in there so there they have a lot of good they put their webinars in there and they you know we just had on our show last week authentic pinterest ad rep and they were you guys were able to ask questions over there and so we get stuff like that so make sure you go over and check their facebook page with that folks that’s our time social media news live yes on that page that’s right exactly so thank you guys for your time today i know your time is valuable thank you for spending this hour with us and we will see you guys next time bye everybody hi thanks

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