Pinterest Product Research Method | How I found a $250K+ Pinterest Product


Pinterest Product Research Method | How I found a $250K+ Pinterest Product

What’s going on guys my name is thomas and thank you for watching a new video for those who don’t know me i’m an online entrepreneur and i create videos about mindset and business and basically anything that has to do with that now i asked you guys on my instagram what kind of video you’d like to see and i got a lot of responses saying they would like to see a video on product research specifically for pinterest so that’s what we’re going to do today now if you guys don’t follow me on instagram yet make sure to do so also the link will be in the description and i want to ask you guys to subscribe to my channel because that would help me out a lot now in this video what i’m going to show you guys is something very valuable i’m going to show you the exact product research that i like to use on pinterest itself as well but before i’m going to do that first want to show you guys something else to remind you um how powerful pinterest actually is there’s just a immense opportunity there right now for those that are doing e-commerce or are getting started with e-commerce and i want to show you guys an example of a product that has performed really well a campaign that has done a lot so we are in my account right now and as you can see and this is a single campaign of a single product that has done over 250 dollars here it says 212 euros which is over 250 dollars 250 000 and with only a spend of 40 000 euros which uh has an average of above uh a row s above five and the total cpa is seven euros and 58 cents now this particular product as you can see the time frame is just a little less than two months here and it has a profit margin or a net profit above 50 so we made well over 100k in profit just with one product and this isn’t even the only account we ran this product on because this is just one country we sold this product in four or five different countries so in total it has done over well uh well over 300k maybe even 400k um so yeah this just shows the power of pinterest and what happened what can happen if you find a really good product and sell it on pinterest and the fun thing is this uh product we found with the exact method that i’m going to show you guys right now it will be a very simple video i’m just going to walk you guys through what i like to do and simply show you guys what i personally do because i think that’s most valuable for you guys so here we are on my pinterest account and what we’re going to do is we’re going to look for ads to find products now you can also use this method to find competitors to do competitor research if you have a brand for example and you want to look for competitors and maybe copy their funnel or get some inspiration some marketing ids ids on ways to improve your product or funnel and then this method is really good too for now i’m just going to show you how you can find new products to start a drop shipping store or a brand maybe and yeah first of course we need to make sure we get to see ads in our feed because we are in my home feed right now and as you can see there are already ads showing up here and there here uh you also see we’ll see some dutch ads because i am in the netherlands right now and when it says promoted by that means that it’s an ad and i’m also already also seeing some other stores that are selling drop shipping products which we are going to focus on in this video and um yeah as i said we first need to make sure these ads show up in our feed now because we because we are in my feed they’re already showing but if you create a new account you’re probably not going to see any ads and you’re probably also not going to see the ads that you want to see if you are drop shipping you want to see drop shipping ads if you have a brand you want to see um competitors uh with sim selling similar products or maybe even the same products as you so you can can get some inspiration and what you need to do to um get to see those ads in your feed you just need to scroll as long as it takes until you see an ad and then interact with that ad and that way pinterest is going to think you are interested in those kind of products and it’s going to show you more and more ads so make sure you save the pin you maybe start following that page go to their website at the productive card basically fire all those events so that pinterest starts thinking that you are a customer interested in those products so when you’ve done that after a while you’ll get to see more and more ads and i immediately see two big stores that are running pinterest ads so what i like to do when i find an ad and that has potential it has an interesting product what i like to do is i like to um click on the pin which brings me to uh this page where i get to see more info on the pin and um what i like to do is first of all always check out the um product itself so the advertisement that i get to see the product that particular product i first always check out by going to their website go to their link and when i’m on their website so right now this um this pin goes to a collection but let’s say it goes straight to this product then what i like to do is i like to use some chrome extensions which help me tell some statistics on this page on this website on this product and for this i use commerce inspector but you can also use koala inspector these are free extensions i believe koala inspector also has a paid plan maybe commerce inspector as well but i’m sure they do have a free free plan and the free plan basically tells you enough because with this free free plan you can see um well here it says drop shipping trends which are just general tran trends but here we can see information on this website you can see the visitors based on the visitors you can estimate their revenue i know this is not always exactly right but it does give you an indication and here you can see their products and their best-selling products as well and another thing that i like to do is use similar web now for that we need to go to safari because somehow it’s not working on google chrome for me and let’s type in a random website right here inspireuplift.com a really big drop shipping website and what this does is this is the free version by the way and i use this just to see um if the store is actually getting a lot of traffic from pinterest and as you can see here they do they also get a lot of traffic from other platforms but also a lot from pinterest and i know for a fact inspire uplift is very active on pinterest as well and when we know this we know that um the products that we find through the extension commerce inspector and we go to their best-selling products and this is this is actually the part where we can find winning products so if we go to this product for example just a flashlight then we know that there’s a high chance that this particular product can perform really well on pinterest and when you go to their account then and you start scrolling through their pins then you will probably find ads of this product and then you know that it’s worth testing this product now when you’re doing this way of research you’re not always going to come across stores that are performing well so if the traffic is really low then it’s probably not worth testing the products that are on that store or maybe if they are on another store as well then of course you can test it but this indicates if it’s a good store and if it’s performing well and after a while when you start scrolling through your feed and you start doing this way of product research you’ll come across the same stores more often and you know what stores are doing well and what stores are probably not doing very well now let’s say this product is really good what i like to do is add this product send this product to my team so that they can start testing it now if you’re doing the tests yourself maybe you want to save it in a spreadsheet but what i always do is save the store in the spreadsheet and after a while you have a list of stores and you can check those stores every once in a while to see if they added some new products to see what products they are testing to maybe uh start testing those products as well or give you some inspiration on products to test and also to look at their best sellers from time to time to see if they are selling any new products so you can start selling those products as well so um yeah this is basically the method now let me also show you the other store because i believe this is a very popular store as well also looks very similar so maybe this is from the same person and as you can see also a lot of visitors let’s go to their best selling products so here you have a stretchable elastic sofa cover which is a very popular drop shipping product and this is definitely a product that is worth testing because of course it fits perfectly within pinterest it really blends in to yeah basically the platform itself because a lot of people on pinterest are there to find some home inspiration and this product of course fits really well within that now also something i like to share is that you don’t have to sell products that are in the popular niches for pinterest you can perfectly sell products um for example the product that we just saw the flashlight it’s not something that people are that people are looking for on pinterest people don’t get onto the platform to find flashlights if someone wants to buy a flashlight it’s probably go he’s probably he or she’s probably going to google but um that doesn’t mean that you can’t sell this product on pinterest because the audience um has grown a lot the last years so there’s probably always a market for your product and even though someone gets on the platform to look for home inspiration that doesn’t mean they can’t be interested in other products and if you have the right marketing if you have the right ads which is a topic for another video but if all those things are right then you can still convince those people to go to your website and buy your product so this is a perfect product to sell on pinterest as well let’s see if they have any other products here this is an another perfect example of a product that people are probably not looking for on pinterest but because it’s so unique and because um it’s so handy for most people as you can see this is something that basically anyone can use so that’s probably the reason why this product is selling really well as well so um make sure to also save this store in the sheet until you have an entire sheet of stores that are performing really well on pinterest so you always have a good list that you can go to if you have a brand make sure to do the same of course for your competitors and maybe you can add some data on the on those competitors or those other stores as well like the website visitors to keep track of their performance so you know what the test and what you shouldn’t do so yeah this is basically the product research method that we use to find the product that i show in the beginning of this video that we still use to find new winning products um ids for brands but also to do competitor research this is just a great method overall so i hope you guys realize the value that is in this video and you’ve seen the results yourself um i can’t say it enough pinterest is just an amazing opportunity at the moment so don’t let this value go to waste don’t let this knowledge go to waste make sure you’re going to put this knowledge to use and you start advertising on the platform for yourself as well if you don’t have a store yet make sure you start as soon as possible because this is a great opportunity right now but maybe in the future things can change so you never know make sure you start right now if you guys think this was valuable please leave a like subscribe to my channel share this video also if you guys have any ideas on new topics for new videos please leave those in the comments and i hope you guys enjoyed and for now have a nice day

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