Tailwind Pinterest Scheduler 2021 – How to Use Tailwind App to Get Free Pinterest Traffic
I don’t know how I would manage my account on Pinterest without it, on Pinterest, it’s a normal practice to post 15 to 25 pins a day. And like on some other platforms like Instagram or Facebook, we are supposed to post on Pinterest a lot. If you have other things to do during the day, you need a solution for Pinterest. Well, I can tell you I definitely have a lot going on in my life and in my business. And what helps me still be active and Pinterest is Tailwind scheduler. Hi, I’m Anastasia AnastasiaBlogger.com, I’m a Pinterest marketing expert, and I share my Pinterest tips on Thursdays, if that’s what you want to learn about, then subscribe and hit the bell button to get notified when my new videos go live. If you’ve been following my channel for a while, you might have watched my first video about Tailwind. I published it about a year ago. But things are changing so fast. In online marketing world, Tailwind has updated lots of features to align with the new best practices on Pinterest this year since the previous tutorial was made in the old interface of Tailwind and didn’t have some of the new features. I guess now it’s the time to record a new tutorial for you guys. Just in a side note, if you were wondering why I was specifically used to and not some other schedulers, something that allows you scheduling on multiple social media platforms, I know which tools are on your mind when you’re asking this question. And this tools might be great for all the other platforms, but because Pinterest is so different and you have to save pins so many times a day, all the other tools simply are not suitable for Pinterest marketing. Tailwind was designed with Pinterest marketing in mind, and it offers features that really can save you time. When I show you some of those features in my tutorial later in this video, you will see what I mean. You can also use tailwind for Instagram, by the way, but that’s not the topic of this video today. It’s also important to note before we move on, that Tailwind is an official Pinterest partner. There is a special page with all the authorized Pinterest partners and Tailwind team works very closely with Pinterest to make sure that all the practices that the tool allows you to make are in line with spam policies on Pinterest. So let’s switch to my screen now and see how you can get started with Tailwind when you want to create a tailwind accounting to go to Tailwind app dot com directly. Or if you’d like to use my referral link and get one month for free of tailwind, I will give you that link in the description below this video. So once you get to this homepage, you’ll see here there’s a dashboard button. But if you’re just starting your account, that’s not what you need to use. You can sign up with Pinterest and with Instagram account. In our case, we’re looking for Pinterest marketing tips. So I will click on Sign Up with Pinterest. And in order for you to see a window like this, you need to be already logged in into your Pinterest account in the same browser. If you’re not, it will prompt a window where you can log into your Pinterest account and then you will click on give access. And so once you are inside Tailwind account, the first thing I want I want to recommend you to do is look into your schedule. It’s right here under publisher tools. You will find your schedule. Why is it important? Because when you’re just creating the account, the time zone will be set based on your IP address. So if you’re traveling in Asia, for example, but your audience is in the United States, or even if you live in Asia or if you live in Europe and the main audience you want to attract from Pinterest is in the United States, then I would highly recommend edit your time zone and set it to one of the American time zones because it’s important on Pinterest to save your repins in the times when your audience is actually on the platform. And I get this question quite often, so I’m going to cover it here. Right now it’s what is the best time to save pins on Pinterest? So for my account and my experience and based on my Google analytics, I get the highest traffic from Pinterest around nine to 10 p.m. Eastern Time. That’s how my time zone is set in Tailwind and then Google Analytics. And so I’m synchronizing all the tools and I made sure that I have the same time zone in both Day one and in Google Analytics. So for me it’s from nine to 10 p.m. But actually it could be a broader window between maybe seven to 11 p.m.. And it’s not only East because America is a big country and there are many time zones. But why is it these hours is because usually when people come home from work, they have more time to spend it on Pinterest to get some inspiration. It’s basically just some form of meditation, let’s call it this way for people. Just come to Pinterest and scroll through the feed and look for some ideas for the future holidays or basically anything they’re interested in to save to their boards. When you go to Publisher Tools, there’s one tab that’s called drafts. That’s where you can upload your images to create new Repins using tailwind. But that’s not the only way how you can create Repins on tailwind. So from here, if you look carefully what is suggested here, you will see that Damien actually has iOS and Android app, but most of the users are on Chrome extension and including me, because the application is pretty heavy, especially if you have too many being scheduled in advance by too many repins I mean something around five hundred or more pins anyway. Chrome extension is considered the most stable and the recommended basically the recommended extension by Tailwind itself. But they also have extensions for Mozilla, Firefox and Safari, but I’m not sure if they are always up to date. So if anything doesn’t work on your computer or if Tailwind is getting slow or something is wrong and you’re not sure why it’s not working, it’s always worth to to check the latest version of Chrome extension and try to see if that feature works fine in Chrome. So why I’m even talking about this chrome extension is because what it allows you to do is by using the simple button on the right top corner right there, you are able to save any images that you see on the Internet, on any sites, including your own side. Let me just show you how it works. If we go to my site and I will click on one of the articles so we can see what kind of images we can save from this post. If we just click on the Tailwind button. So we have here three different images. I would save only the vertical ones. I have the prefilled pin descriptions over here. That’s because I’m using the GROW plugin by MediaVine. Now I talk about this plug in and show all the settings you can use for the best optimization of your content and your website for Pinterest platform. And that information you can find in my Pinterest SEO Traffic Secrets course you’ll find a link to it in the top right corner and in the description below this video. Anyway, so I have this Pre-fill description’s and when I pick one of the images, I will click in the bottom right corner on the button go schedule and that’s what happens. You will see a popup window and exactly what happens right here. You probably will see with your with your chrome extension as well. Pretty often, unfortunately, it looks like a glitch. It’s pretty common that from the first attempt when you use this button, the pin will not be fetched. I will close this window will try again. Now, I’ve tried the second time and it worked this way. That’s how it’s going to look if the image is actually fetched by the application in this popup window. And what do you need to do here is basically you need to verify that everything is good in your title. I actually want to remove the the year here because maybe this article will be still in my site a year later. And I don’t want this pin to stay on the platform with this 2020 for much longer because I will not be able to edit this pin in the future once it’s getting saved with this title. So I make sure that the description is OK and then I can save it to Tribes’. I will talk a little bit later about the tribes, but this is basically the point and the place where you can add your repins to tribes. It’s right here and then you will choose one of the tribes, the most relevant ones for this type of content. And then you can also verify that the link of the post is correct, that it goes to the exact URL where you wanted to go, and then you can choose some of the boards that are also relevant. So in my case, it’s something about Pinterest. I will just start typing the title of the board and it pop up the first board Pinterest types and then I can maybe select I have actually a list of boards about with Pinterest. I will select a list of boards and I will tell you how you can create them in just a few moments. So we have here selected the boards and now we’re going to talk about one of this new features that they implement on their tool this year. So the the feature is basically a spam safeguard that is showing you what you might be doing wrong with your repins. And it’s basically preventing you from doing anything spammy, anything outside of the best recommended practices on Pinterest. So when you click on you see here, there’s some orange warnings. Why is that? It’s because I probably saved some pins from the same page and it tells me that I saved them four months ago. Imagine I just created a fresh bean and new image, and I know for sure that’s new. I know that I’ve never saved it. With a link to this page, though, it’s always safe to create fresh beans and. Even if I saved it a month ago, the previous one, and now I have a new version, I can save it safely. But Tailwind will anyway give you a warning because the platform doesn’t know exactly which pin you used previously. Now, the next step, before you even think about clicking on this ad to you, now you need to use Intervale. It’s a very important feature on Tailwind that you don’t want to miss this step because it allows you to actually stay safe and within the recommended best practices, because you’re going to repeat the same basically the same image to several boards on your account. All those boards must be relevant to the to the to the pin. And if I show you actually some more boards, if I choose, for example, whatever, just one more board. One more board doesn’t work. Let’s say I will save to two more boards. What happens now? Daylon is showing us the second warning. And this warning is about the number of boards on the list. So we don’t want to save more than 10 to save the spin to more than 10 boards. So I have to remove those additional towards that I just added. So it always makes sense to have on your board list about five or maximum 10 boards relevant to the spin. So now I’m going to set the interval. You can set it or change it before you publish. And the minimum interval should be two days you see here marked with a red color. So if you go below two days, it’s already a little bit too pushy. So you want to keep it on a minimum of two days interval or even maybe more days. And then once you selected an interval, you can also make sure that your pins are saved around 9pm, 8pm or something like that. Basically, it has to be in the evening. If your audience, audiences in the United States, it has to be in the evening for them. And then you will just have a look quickly at your time selected by the store. If you want to stay always within the same time frame around the evening, you have to choose three days. Exactly. You know, so it doesn’t it doesn’t move away to far three, three days or three days. And it’s difficult sometimes to to pick the exact three days. So it can be three days in one hour. And you’ll see that most of the times are now around p.m. evening. And then I will extend that interval. I’m not going to do it now because I already saved the spin. But I will click set interval and all the spins will go where they will go to my schedule. Let me show you where the schedule is. So I’m still in the publisher tab and I click on scheduled pins and you will see here that right now I didn’t save them or I didn’t schedule those pins, but they would appear right here and they would be basically with the selected interval. So one pin would be today and another would show up just in two days. And now I’m going to talk about the board lists. That’s the feature that I mentioned that it’s so cool and special about Tailend because you’ll not find it in any other tools for a social media scheduling. So Pinterest is so unique in a way that you can save your repins to several boards and that’s what happens here. So when you have a board list, you don’t have to manually select every time a specific board and when you specific board or specific boards, when you want to save it to five or ten boards, you already have a predefined set of boards that are based on usually on the same topic or on the same focus keyword that they have in the title of the boards. So we are looking, for example, at blogging boards or let me show you blogging group boards that I have or may be what else, a low carb, low carb boards. I have about four boards just for this topic. So how to create a board list? You will click on this icon on Plus Icon and then you just need to give it a name and then you start selecting the specific boards that you want. So imagine that I want to create a list for affiliate marketing. I will just choose a few words marketing, affiliate marketing. And if I had more boards with affiliate marketing as a keyword is a focus keyword, I would just keep selecting those boards. I already showed you one of the ways how you can save pins. It’s by using this icon in the top right corner of your browser. You can also see that if you scroll down at the bottom of each image on your side, you will also have this button, similar button, and it will work in a similar way. After you click there, it will show up in the pop up window. Another way is by uploading your. Images to the drafts, so we are again in the publisher tools and then we are in drafts, and now if you want to upload these images from your computer and create pins this way, you can just click on create new pin this button on the right top corner. So what you need to do here, you just click on upload photos and videos and it will pop up a window to upload from your any folder on your computer and in other ways just to open any folder on your computer in a separate window and just drag and drop to this window in drafts. And the images, once they are uploaded, they will have instead of the euro here, they will the URL of the specific page where you want to link, they will automatically put the homepage of your site. So you want to make sure that you added manually this link to make sure that it doesn’t go to your homepage, but that it goes to the exact page that you want to link to. There are other things that you want to also use it on Tailwind, primarily its tribes, its communities of content creators. I would say website owners, bloggers, sometimes it’s brands and companies that also run their Pinterest accounts and they want to share each other’s content on Pinterest. So when you submit something to tell an tribes’ you’re not sending this directly to Pinterest, you’re just keeping it inside this communities of content creators. And then if someone likes your opinions and they want to share it on their account, then they will go to certain tribes. Tribes are usually based on the topics and so they will go to tribes that are, let’s say, around Ikki tonight or around blogging topic, and then they will find the latest submitted repins. Or if they like to search, there is also a search function. You can also search for some specific keywords. Let’s say you want to fill one of your new boards that you created on your profile and you want to also reciprocate in tribes at the same time. So what do you need to do is basically just search for the keyword you want to use as the main focus keyword on that board and then all the pins that that will be shown, they should be relevant to the keyboard and then you can save right from here, not save actually add to the queue because it’s just going to the queue and filling the empty slots that you have in your daily schedule. And if you have too many slots, let’s say today and tomorrow, the first thing that will happen, it will occupy all the empty slots for today. It will not distribute them evenly between all the future days that you have in your schedule. I have actually a separate video on my channel dedicated specifically to Tailwind Tribes. So you can watch it. I’ll give you a link in the top right corner. In the description below this video, there is another feature that I often get asked about. It’s also on their publisher tools. It’s called SmartLoop Feature. I personally don’t rely heavily on this SmartLoop feature because basically what it does is just repins your old pins to the board to which you already save them. And that’s not something that Pinterest really recommends doing often. So I use this SmartLoop feature only for the pins that are either seasonal, like the I repeat them once a year or maybe some beans that are super popular. And I want to show them to my new followers once in four to six months so I can add this beans to the smart loops. And basically, since SmartLoop feature has some limitations, it’s not unlimited. So you will find out that you cannot save way too many beans there if you are not going to pay for an unlimited option. If you’re using the basic option of 15 per month or if it’s an annual plan, it’s ten dollars per month, then you will have a limited number of beans that you can add to the SmartLoop. Basically, in my experience, SmartLoop doesn’t bring me that much traffic. I think tribes work way better as a feature for generating additional traffic from Pinterest. And then another thing that’s very unique about Tailwind is that it has this detailed insights or analytics about your Pinterest account, which you will not find in any other tools that are out there that are just working for all the social media platforms. So here in the inside step, you will see your profile performance. You can then track what’s going on with how many repins you’re getting, how many bins you’re getting. You can track the insides for your specific boards. So basically this allows you to filter the boards by. The number of Repins or the number of followers you can just click on this icons over here and it will filter based on, for example, the Repins count. So this is a group board. It’s my board. And this is a pretty popular group board that I’m in. And it works this way that it has seven over seven million Repins. So basically you can go over all of this Insight’s inside Talin account and you will find out that not all of this data is even available on Pinterest itself, which makes this tool really unique and helpful for Pinterest content creators in terms of understanding what kind of traffic you’re getting and how it works for your account. If you want to dive deeper into all the details and learn how to use Tailwind efficiently, you can join my Tailwind course and get a step by step instruction there. On a side note, Tailwind is just a tool that helps you save time. It’s not a Pinterest strategy itself. And if you want to learn how to create things that stand out on Pinterest and if you want to learn how to optimize them for Pinterest itself for that I have my signature, of course, called Pinterest SEO Traffic Secrets. The Tailwind course is included in the big Pinterest SEO course as one of the modules, and I will give you links to both of the courses in the top right corner and in the description below the video. If you find this video useful, then give me a follow up, subscribe and hit the belly button to get notified when my new tutorials go live. Meanwhile, check my previous tutorials on this channel here and there and I’ll see you in the next videos.