5 Industries That Are Getting Crushed by Google in their SEO


Google is becoming more strict each and every single day when it comes to certain industries. The kind of information related to these industries can have a lasting impact on people’s lives and Google doesn’t want to be guilty of people consuming bad information when it comes to sensitive areas in their lives. Today I’m going to break down five industries that are getting crushed by Google in their SEO.

RESOURCES & LINKS:
____________________________________________
booking.com – https://www.booking.com/
Expedia – https://www.expedia.com/
Ubersuggest – https://neilpatel.com/ubersuggest/
____________________________________________

Look, as Google continually grows and dominates the web even more, sometimes it’s going to be at the expense of other industries and you can’t blame them and you can’t get mad. It’s their company. They should be able to do whatever they want and yeah, of course, privacy and all that kind of stuff, and of course certain things need to be regulated but in general, they should be able to control what they want.

The same goes with their algorithm updates. You may not like that your traffic goes down. I may not like that my traffic goes down but hey, my traffic when it goes up, it’s great, when it goes down, it’s sad, but in general Google has done a great thing for the world because it’s helped us turn a lot of traffic and a lot of sales.

So here’s five industries that are going to be crushed by Google in terms of of their SEO.

The first is travel agencies. Travel agents are likely to be one of the biggest impacted, negatively impacted by some of their latest updates. A few years ago Google introduced featured snippets.

Google also made it where you can start buying products and services, directly from Google search results.

Now you may look at that as a bad thing, but as from someone who’s a searcher, that’s a great experience.

As a marketer, of course, I’d rather have people on my website. In theory, great update, but in reality, businesses will loose traffic and potentially sales from this, especially if you’re an industry that’s offering flights, hotels or anything related to travel.

Google itself has virtually become a travel company.

Now to give you an idea of how big of an impact this is, according to forbes, Expedia even ousted their CEO, due to poor performance. In other words, it’s hard for anyone in the travel industry right now.

The next industry that Google is really shaking up, a start-up business.

The ability to compete with businesses who have built authority in the online world, you know, it’s just getting harder and harder cause some of these have been around for 5, 10 years and they dominate the listings.

Even in terms of pay per click, the cost per keyword is so high, most start-ups these days are raising money for sales and marketing, the money is not really going towards development. It literally is going towards sales and marketing.

No-one is searching for their brand, they’re a start-up. They’ve got to build it from scratch. You know how hard that is? SEO is not going to help you build a brand, content marketing is not going to help you build a brand, you got to go above and beyond.

And as a start-up, they’re going to struggle with that. That means you’re going to have to guest post more. You’re going to have to do podcasting, more videos, more social media marketing, you can do SEOs, speak at conferences.

The next industry, the health industry.

They want a doctor to speak on medical-related stuff. They don’t want a marketer like me to speak on medical-related stuff. In other words, they’re really picky about who is releasing what content. This is one of my favorite updates, even though I have medical related companies that we do marketing for and health related companies.

Another industry that got hit really hard is finance and legal industry.

Google has just created an algorithm, not just about ranking the best content, it’s about making sure the content they are ranking aren’t impacting people in negative ways and hurting their lives.

And last but not least, tech gadget companies.

Google themselves is dominating the tech industry because their products are really affordable.

And you’re probably wondering, “wait, how is this going to affect all the other tech companies and stuff like that?” Well, few things, one, if you search for things like “cellphone” or “cellphones for sale”, Google Pixel comes up first.


► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/gZvXcLJiYR0

#SEO #NeilPatel #DigitalMarketing

The Professional Makeup Artist Kit – Essential Items to Include

Makeup Devices such as brushes, sponges, applicators and various other gadgets are necessary to the work of the Make-up Artist and financial investment in this field is commonly the key to their success. With the right tools an excellent makeup artist can use practically any type of brand of makeup. What else should a make-up musician include in their package?

How To Become a Florist

Several professional flower designers may, or might not have gained a high institution diploma or college level. The majority of their certifications as well as abilities, if they were not an all-natural, found out in time, got knowledge/skills while functioning within the flower market, gaining from valuable on-the-job training.

Work Life Balance – 4 Tips That Will Have You Balanced in No Time

Job Life Equilibrium – exists something? Yes, these 4 suggestions will certainly assist you, the small company proprietor minimize stress, really feel extra in control and obtain more balance in your life. A more well balanced life makes you a better supervisor as well as most likely to succeed.

Top 4 Time Management Tips for Small Business Owners

All of us have 24 hr in a day. Continue reading for four time monitoring suggestions that will certainly assist you get more done in less time so you can accomplish your business goals.

Why Every Business Needs a Website, A Case Study

Just how one local business employed a web developer and also went from no to focus less than a year. An instance research study on the factors why every organization needs a site.

Benefits of SharePoint Consulting

SharePoint is among the widely accepted Microsoft products, which is adjusted by the majority of organizations today, for making their job a lot more efficient and also hassle-free. SharePoint assists to enhance process, save time, rise productivity and also area, hence assisting business owners to make their service more lucrative.

How to Open Your Own Psychotherapy Private Practice

Structure any type of company, particularly a personal method takes self-confidence. Know that you are and also what you desire, after that go out and make it occur. It is nt as difficult as you may think. Below are some reminders and also suggestions on exactly how one Social Employee did it and had wonderful success.

Energy Low? 5 Secrets to Stepping Into Action

Is your power reduced bordering your service and also what you need to do to produce wealth for you and your family members? Utilize this guide to enter activity as well as create business that you want.

Costs of Starting a Mobile Beauty Business

A mobile beauty service can be extremely rewarding particularly as a result of the reduced overhead of not having to cover the prices of a property. Nonetheless, there are a number of various prices included when beginning a mobile beauty therapist company. You will certainly need tools, supplies as well as products to utilize as well as marketing product as well as insurance. Let’s take a look at the prices of staring a mobile appeal business in more information.

Is Dun and Bradstreet Ripping Your Business Off?

Did you pay to get your DUNS number? If so, you paid also much. If you are a small company owner attempting to get certified, you require a DUNS number. Yet with the glossy marketing tactics of the Dun and also Bradstreet business, you can get stuck with an unnecessary payment of numerous hundred bucks. Learn just how to puncture the labyrinth and get your DUNS number totally free.

What College Fails to Teach the Small Business Entrepreneur

The little business entrepreneur commonly comes from all strolls of life but our focus right here today are the web entrepreneurs with university educations! The reality is much of what I’ve discovered to be effective online entails hands on learning as well as NOT publication expertise! Find out more to see 7 points most university student fail to be instructed or made conscious of concerning their quest of the entrepreneurial way of living!

Harness The Power Of Database: 20 Benefits

I have met a whole lot of customers who have asked me, “What is the database, and also do I need it?” The solution to this fundamental concern will offer company owner a new perspective concerning what is possible in the web site as well as mobile App programs areas. Due to a lack of sufficient recognition and my progressive experiences as an IT expert as well as a development database developer, below I concisely present the database and also twenty advantages that you can receive from it.

You May Also Like

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.