Today I’m going to share with you a simple hack to generating 93% more ad revenue.
RESOURCES & LINKS:
Google Optimize: https://optimize.google.com/optimize
Now this hack works extremely well. I’ve tested it on a lot of websites, some websites I’m seeing even a bigger increase from this hack. Some websites I’m seeing a little bit less. But when you average it out, the industry is getting roughly 93% more ad revenue from this hack. And I bet you you’re not using it at all.
So how do you make money from your publishing website right now? Well, you probably make money through AdSense. And if you know me, I’m not a huge fan of AdSense. But if you run AdSense along with other display ads, it actually is a very good strategy, as long as you’re using the right optimization and testing.
But if you want to do really well with AdSense, or any ad format out there, it takes a lot of testing. And as a publisher, this is why you have to perfect everything when it comes to your ads. Because if you don’t, advertisers aren’t going to keep bidding more money for ads on your site. And if they don’t, then you’re not going to make that much cash.
And if you make sure your experience is great, you can decrease your bounce rate, which in turn will boost your SEO as well. If you create a terrible experience and you just shove ads everywhere, and people don’t like it, and they bounce away, it’s going to screw up your bounce rate, your page level experience, which in turn is going to decrease your rankings in the long run.
So let’s go over how you can optimize your ads and some of the variables that you control, and some of them that you can’t. So when you’re running A/B tests the real simple approach is pretty much you’re comparing one variation to a other. You’re comparing how a ad spot in one location may do better versus a different one, or how a ad size in one area is doing better or worse than a other. And you’re tweaking these things to see which variation is going to cause you the most lift, and that’s the one that you eventually end up rolling out and making permanent, because that impacts your revenue in the long run and makes you more money.
Keep in mind that ads have the ability to dilute other ads. As I mentioned earlier, advertisers adjust their bids. Now in a study by Ezoic, it was found that publishers that optimized for CPMs, their revenue often went down.
So why is this? Well ads impact the performance of other ads, and ad bids get adjusted over six to eight week periods. And that’s why I mentioned when you’re running your tests you want to run them for a few weeks, more than a few weeks technically.
You want to run them for usually a month to two months because within that period you’re going to start seeing bids getting adjusted. So what I end up using is this tool called Ezoic. I’ve been using it for a while now. It’s a good software. It uses artificial intelligence and machine learning to optimize base on a lot of different data points. So think of it this way, when I’m optimizing my own website I end up having visitors.
They take literally billions of pieces of data, and I literally mean billions of pieces of data. And then from there they automatically start optimizing.
So Ezoics main purpose is when you end up running your tests that can take you months if not a year, if you’re doing everything manual, and keep in mind it’s not about just how fast you move, it’s also about how many visitors you have.
What they do is they take data points across all the different websites in your category, and even in other categories. They look at all the different visitor types, what you have, what other people have, they get all these data points. And instead of it taking weeks or months, it does it literally in minutes, because they already have this data on what’s working, and what’s not working.
So in essence, what they’re doing is their ads are set up on a per visitor basis meaning ads will be delivered depending on the person who’s visiting your site and looking at them. And it takes into account user experience, which is very, very important.
The big takeaway I have for you is when you’re optimizing for ad revenue, don’t just optimize for income, optimize for revenue, and user experience.
And you can do that in many ways. You can do that an automatic ways through Ezoic, or you can try to do it manually. And of course, time is money.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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