There’s so many topics that you can be blogging on, but how can you pick blog post topics that consistently generate more traffic? Today, I’m going to break down how to come up with blog topic ideas that consistently generate traffic.
Now first off, what I want you to do is go to Ubersuggest. So, neilpatel.com/ubersuggest and I want you to put in your domain name. If you don’t get a lot of traffic, well, you can put in one of the competitor domain names, see what they’re blogging on. But I recommend that you first start off by putting in your own domain name.
So when you put in your URL, it’ll allow you to analyze your competitors. And you’ll see a list here at the top, you see I see Forbes, Word Stream, Neil Patel, which is mine. Searching Journal, HubSpot, Hootsuite.
So what I want to do now is scroll down and you want to look at key word gaps. Keyword gaps shows you all the keywords that your competitors rank for, that you don’t rank for. And you want to go through the list. And once you export ’em, you’ll have a list of keywords that you can include in your blog posts.
And then what I want you to do if you actually don’t have this, actually a quick step you can take is you just google Ubersuggest Chrome extension. It’s the first result here. You can install it and then that way, whenever you do Google searches like I did, you’ll end up getting the traffic estimation right here which is the estimated visits for that specific URL.
The more end-up you can get, the better you can be. The better you can separate yourself from the other competitors, the more likely you are to rank.
So when I go through the process of writing content for neilpatel.com, part of the content that we create is advanced expert content.
But 40% of the time, what we do is we use this process that I broke down in Ubersuggest where. Let me go back to Ubersuggest, I can’t find the tab. Either way, where we use a keyword gaps, like I showed you to write content on stuff that gets a lot of search traffic.
Like how to’s, how to change a toilet, how podcast advertising works. And then 20% of the time we update our old content because that way, Google wants to rank fresh content. So anything that’s outdated, just make sure you’re updating it.
If it has any outdated information, change it. If there’s anything irrelevant, change it. If that topic’s no longer relevant, EX talking about how MySpace is a popular social network. You can either delete the posts and 301 redirect it to maybe a post on Facebook. And then you would want to try to make your content better over time.
When I say update it, maybe there’s images that you can include. Maybe there’s videos that you can include to get your message across better. And then the other 30% of the time, I promote the content. As I mentioned, don’t forget the marketing in content marketing.
So that’s how I create content that drives traffic. I really go and dig deep, see what my competitors are ranking for that I’m not.
That’s what the keyword gaps is all about. And then I create content around that topic.