How to Edit Your Content For SEO – Content Marketing Part 2 – SEO Unlocked


Today is another day of SEO Unlocked. Today we’re going to be covering editing.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG

Ubersuggest: https://neilpatel.com/ubersuggest/

Grammarly: https://www.grammarly.com/
Hemingway app: http://www.hemingwayapp.com/
CrazyEgg: https://www.crazyegg.com/
____________________________________________

I want to first start off with this quote from Steve Martin, he’s an actor, many of you guys have seen him on television. I don’t think anyone is ever writing so that you can throw it away. You’re always writing it to be something. In other words, if you wrote something, you’re not happy with it, don’t worry about it. There’s a whole editing process.

And it starts with going and finding the right keywords. Because if you’re writing content that never ranks, it’s going to be harder for you to get traffic.The search volume, the higher the number, the better.

SEO difficulty, typically when the number is 40 or lower, it’s easier to rank for and that’s the keywords that you ideally want to go after if you’re a new website, or you haven’t done much at SEO.

Then you also want to look at the pay difficulty. And of course you want to look for the cost per click as well.

The higher the number typically that also means the more lucrative that keyword is as well.

And as you’re creating your own outline and filling it in, and you’re generating your content, in essence you’re writing. And as you’re writing, finish it, and then start editing after but keep those keywords in mind while you’re writing.

You don’t have to produce a masterpiece from the first time that you’re done writing that article, because in the previous lessons, we talked about the fact that you also want your article to sit for at least 24 hours before you do anything with it.

And now that you have your content up and running in Google Docs, let’s go over the main steps that you need to follow in order to create a masterpiece through editing. So I call it STEPS.

The first one is you want to strive for brevity. A lot of people like adding in fluff, they’re like, Neil, my competition has 2500 words, I’m going to write 3000 words.

And if you feel that it provides value to the reader by all means do it. But if you’re just adding in fluff and wasting people’s time, then they’re not going to like you.

You’ll also want to delete redundant words, by deleting redundant words, it’ll get the point across quicker and people like that.

Make sure you also check for spelling and grammar errors. People don’t like that. And if you’re terrible at spelling and grammar, don’t worry about it, I am as well. I use a Chrome extension called Grammarly, and it makes my life really easy because it corrects my spelling and grammar, better than Google does or even better than Microsoft Word does.

The second step in STEPS is technical jargon. Who doesn’t want to sound smart? The thing that I hate the most and this is a big pet peeve of mine. So make your text easy to understand.

Another thing I love doing is using the app Hemingway app. It’s a free website app, it’ll tell you your overall score. And your overall goal is to just make your article super readable and easy to understand for anyone.

Next thing you want to ensure your writing flows. If it doesn’t flow, who’s going to want to read your content? You want your content flow seamless.

So my conclusion summarizes everything in my article, but also use a sub heading up conclusion right above it so that way people know, hey, this is the conclusion.

This is also why I push you to create outlines. Because if you create an outline, you can quickly tell before you write your content, if things are flowing.

The next step in STEPS is pain points. Think about the person reading it. Can you match your persona story pain points? If you can, you can relate more to them, and really hook them in.

You also don’t want to abuse pain points. You don’t want to push it really hard. You need to respect your readers time, and not just being like, ah, you suck because you have these issues like be nice and kind when you’re covering the pain points as well.

The final section is SEO. If your article is not optimized for Google, how are people going to find it? And even though you may have a list of 50 or 100 keywords, you don’t want to just keep stuffing in those keywords. Is it natural?

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/-1hw7akbdBQ

#SEO #NeilPatel #DigitalMarketing

10 Business Must Do’s BEFORE the End of the Year!

In the USA, Thanksgiving marks the start of a string of vacations, festivities, parties, events and more! It is tempting to float with completion of the year putting things off till January, but this will virtually guarantee loss of revenue and efficiency. Comply with these 10 Steps NOW prior to cashing it in as well as calling it a year!

Booklet Tips – Bundle Versus Value-Added

Your suggestions booklet can be part of a package of your product or services or it can be a value-added thing. Or you can provide it as both, at the same time or at different times.Who knew such a tiny item could be so flexible and also effective?

The Trick to Achieving Your Goals

Everybody has a certain activity they choose rather than the task they should be working with. Although you may have the wish to accomplish a certain objectives, what’s often missing out on is the motivation to obtain it done.

Starting A Residential Cleaning Business

Prior to starting any kind of business, one should have substantial understanding of the ins and outs entailed. The cleaning organization is no exception, and also follows the exact same rules and guidelines as those for any company start-up.

Can A Paperless Office Be A Green Solution For Your Company?

On a day like Green Monday, every person is speaking about going eco-friendly, however what are a few of the real solutions/things a private or firm can do or take to achieve a “greener” result? Is running a “paperless workplace” one of these green solutions?

Increase Web Conversions With Video

Although the principle of putting online video clips right into a business site residence web page isn’t new, it’s a trend that’s still expanding as well as increasing. As a matter of fact, more of our customers than ever are picking to “state it with video clip,” and dramatically boosting their conversions (in the type of brand-new leads, sales, and email enrollments) at the same time.

Understanding Climate Change to Build Sustainable Small Businesses

Service readiness is vital to enhance one’s chances of business survival. Ensuring a service is ready for any kind of danger includes planning for severe climate. According to a current study by AXA Team insurance coverage 3 out of four respondents think future environment will certainly end up being more extreme more frequently, while just five percent think the weather will certainly come to be calmer.

The Many Uses For Facility Services

You even more than likely have never ever assumed significantly concerning center solutions. You most likely to a football video game or to a show and you see the center solutions resting there, but concerning the only thing you think of them is where are they, and also how poor do they scent?

Reasons For Green Commercial Cleaning

Eco-friendly commercial cleaning is becoming a growing number of prominent. At one time the cleansing services that cleaned workplaces, institutions, as well as commercial properties made use of truly solid, harsh, chemical based options to remove the dust as well as crud from an area. You might constantly smell the cleansers and people typically linked this smell with the odor of an organization.

Efficient Janitorial Services

When you have a large structure or a business shop front property you need to have effective janitorial services to look after the property. The cleaning and upkeep of business buildings is far much more essential than any other thing that takes place on them.

Professional Office Cleaning

Expert workplace cleaning is done by business that have workers who are prepared for the challenges a business building holds. Cleaning up in your home is nothing like the cleansing that should be done in a business structure. You have to hire the best company if you anticipate to get the very best service though.

Choosing A Retirement Plan For Your Small Business

A competent retired life plan can be advantageous to employers and also workers alike, yet for a local business proprietor who is hectic with everyday procedures, the time as well as initiative involved in choosing a plan can appear difficult. It does not need to be.

You May Also Like

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.