Today is another day of LinkedIn unlocked, where I break down how to generate more followers, turn those business connections into leads and customers. And today we’re going to be breaking down the third lesson of the week, which is B2B versus B2C. You can, in theory, use LinkedIn for a little bit of both.
RESOURCES & LINKS:
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
Now, before we get started, you have to ask yourself, are you in the B2B space or B2C space? And how to market each because that’ll help you generate more sales. And we’ll discuss, as I mentioned today, B2B versus B2C, and how you can use LinkedIn for both of them.
So selling B2C includes lower price points, shorter sales cycles, fewer decision makers, selling direct to the consumer. 95% of your sales would typically happen on your site or platform or in sales and you usually don’t have too much interaction with people.
Selling on B2B is a little bit different. It’s wholesale, distributions, large chain retailers, selling to organizations, much longer sales cycle, higher price points, and typically 80 plus percent of the time, you’re going to be having to go through salespeople.
Since we’ve already covered marketing in the B2C space in the last few modules, this time around, we’re going to be focusing on B2B. Now, granted, it works for B2C, but it’s more effective in B2B and in general, it’s just a really public social network that everyone should be using. So let’s take a look at the typical B2B model.
Well, in business to business, you know, they could buy on your website, which is a fraction of the people. But in most cases, you’re going to get a lead that turns into a discovery call. If the discovery call is qualified, it then goes into strategic plan or a presentation.
And then from there, it usually goes into a decision meeting. There’s a lot of steps in between these five boxes, but that’s usually how it ends up playing out and your sales cycle could be six months, could be one year, it could be two months or three months or even two weeks, but you’ll find that there’s a lot of different steps within these boxes, and the longer the sales cycle, the more followups, the more calls you’ll have.
So with your call preparation, you need a goal for you. Your goal is to receive lead or confirm appointment. You want to match the prospect to ideal buyer profile. Is a lead, a qualified lead? What’s your website, what’s your budget? How many employees do they have? How big is that organization? Do they need a product or service that you’re offering? You want to understand their business cause that’ll help you determine if they’re a good fit or not. Then the goal for the prospect.
They need to know what’s in it for them, what benefits them by working with you. Then you have your homework.
In essence, your reps need to cancel bad or fake leads cause you’re going to get them. I don’t care what industry you are, you always get bad or fake leads. And you want to make sure you’re going through all the leads to make sure they’re high quality and you’re focusing your time on the people that are super qualified that you shouldn’t be closing.
So the discovery call. What’s your goal for the discovery call? Well, it should be that you want to get to know them on a personal level. You want to understand what products they’re interested in, and what issues and problems they have and how you can help solve them.
The goal for the prospect is to understand their own problem because if they don’t understand their own problem, then you’re going to have a bad first call cause they’re not going to really know how you can help them.
All of that is super important and if you don’t do this right, it’s going to be harder to close these deals. So if you haven’t done this, go check out the last lesson where I broke all of this down and you can find it at neilpatel.com/training.
Setting up a step by step approach to reaching out to influencers and connecting with them. And of course, case studies, so you get and a good understanding of who to follow, what you can learn from them and how you can replicate their results.
I want you to download and track your leads with the B2B Deal Tracker and I want you to download your B2B script and modify it based on your products or services.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
Role of Tankers and Modernized Equipments for Enhanced Milk Processing
Because numerous years, businesses associated with milk procedure as well as production continued to be prominent in between different regions of the developed and developing countries. Significant reason for this is that individuals belonging to different components of the globe choose to consume milk not just from various milk farms yet additionally enjoy its modified types, like cheese, yoghurt, ghee, butter as well as milk powders and delicious chocolates, ice cream and a lot more. Based on this truth, milk production and also processing would be the very best possible organization for worldwide people.Going From Residential to Commercial Air Duct Cleaning
In an effort to expand their organization many residential duct cleansing specialists look to the chances the commercial market needs to use. This is an all-natural progression. There are differences, nevertheless, that the household service provider needs to be mindful of so they can prepare as well as be prepared as they make this shift.Booklet Tips – Research Vs Experience
The most effective tips booklet you can compose is based upon sharing your direct experiences. While specifying points in outright terms like that by discussing “the best” overlooks many possibilities, there are reasons it’s real that your finest booklet originates from your experience instead of doing any official research study on your subject. The only research required is into your memories.So You Want to Start a Small Business?
The USA is residence to numerous little organizations. While numerous grow, there are certain threats as well as challenges that frequently accompany running an independent company. If you’re considering beginning a small business, keep these factors to consider in mind.Are You Destined to Succeed or Fail in 2015?
Success is an outcome of constant efforts to grow your organization, lay a foundation, and also gain presence for your products as well as solutions, as well as generating leads as well as doing what you can to transform the result in sales. Learn exactly how to position your service for success.Benefits of a Local Business Directory Listing for Any Business
Online internet directories enlist and categorize relevant companies, mostly to offer neighborhood exploration for the customers as well as it is a terrific property for Search Engine Optimization. In late 90’s SEO experts discovered that they might identified a site’s growth via the ranks by being employed in as numerous locations as feasible, for example, getting a numerous number of back-links to trick the online search engine right into believing that it was a considerably pertinent website. Google is mosting likely to run split down program on several of these regional online company directories, punishing and even blacklisting them from Google search engine result.Should SMEs Have a “Bring Your Own Device” Policy?
In the past, the majority of firms offered all the hardware required for their employees. Much of us had a work phone that we kept separate or a lap top that was authorized out from the IT department if we required to function away from the workplace. Points have actually transformed in recent years with more people having our own devices that we use for job as well as in the house.Booklet Tips – Graphics or Not
You desire your ideas pamphlet to be as appealing and also enticing as feasible. As well as you’ve obtained whole lots of info you wish to share regarding your knowledge. Producing the equilibrium of message as well as graphics can be challenging for you unless you consider certain opportunities and also choose what you wish to accomplish.“Passion” – How to Have This in Your Business?
The trick to success in running your service is your enthusiasm. That is true; interest resembles an engine that drives your ingenious brain to produce company suggestions, your abilities to be improved, and your service right into earnings.Do You Hire or Contract Out?
Things to think about when you feel you require to some assistance in your service. Also small companies can outsource. Come allow’s have a look.What Do You Hope Santa Will Bring?
What will Santa bring? Cathy had actually procured some nice presents for the kids, Christmas dinner was sorted, but cash was tight. She attempted not to make use of plastic! Currently she was the sole moms and dad she really required a far better task. She worked part-time at the super-market however the hours might be difficult with kids’s holidays, she was fortunate her next-door neighbor assisted.Understanding The Strategies On How To Sell To Small Businesses
If you are aiming to market your service or product to small companies, it is important to discover the top qualities that differentiate them if you wish to learn reliable methods and efficiently offer your products. One of the first points that you require to learn about the local business owner is that he has extremely restricted time. With minimal sources, he is frequently forced to do numerous roles in the company, leaving him little time also for individual issues.