How to Use Technology to Grow Faster

How to Use Technology to Grow Faster

In today’s lesson, we’re going to talk about how you can use technology to grow faster with your marketing.  As I mentioned, we’re going to be covering technology and we’re going to be going really in depth on how in essence, you can end up using it to push through boundaries and grow faster. In other words, think of a maze.

Video Transcript

You don’t have to go through the maze to get to the end, there are shortcuts, and we’re going to cover how you can use these shortcuts with technology. A great example of this is Airbnb. When Airbnb first started, they lacked listings. So what did they do? They leveraged Craigslist and started scraping their listing so that way they would have listings from day one. You can leverage communities like Craigslist, Subreddits, Facebook groups, Quora, Niche Forums, Twitter, Instagram and even others to grow faster. I also recommend that you always continually test. So when you’re trying to grow your app, your software, your e-commerce store, think about, “All right, what do my users want to see? How can I give them more of it? And how can I grow faster if I give them more of what they want?” With Instagram, I know it’s on my Facebook now and you know that as well, but eventually or at the beginning, it wasn’t. And they grew really fast by focusing on the photos feature because that was one of the fastest growing areas of Instagram and they really focus on it through filters. Spotify did something similar. They encouraged sharing and they encouraged sharing on Facebook. So they’re leveraging that community to grow faster. Another example of how you can use technology is to install tools. Whether it’s an SEO Tool or a quiz or a calculator, the list of tools are endless and you can go to sites like CodeCanyon to find tools for five, 10, 15 $20, white label them and pop them on your website. I did something similar with Ubersuggest. Of course I built it from scratch. Technically I bought the tool from someone else who owned Ubersuggest before me but then I rebuilt the whole product. And that ended up driving a large person over traffic. Now we get over 2 million visits a month just from Ubersuggest. That’s the power of tools. Another example, Bankrate loan calculators that has done extremely well for them over time. Something similar with NerdWallet, they use a checking account and they do comparisons. This is an interest checker, and that’s done well them. Here’s another one on credit cards. This is Balance Transfer Calculator. And when you just think about these, these pages tend to rank high, have high usage, high repeat usage and they tend to generate a lot of natural back links. Even Google themselves builds a lot of tools. Here’s just an example of some of the tools that they have in their ecosystem. Another big area for growth is your checkout. Whether you’re e-commerce or not you probably have a Checkout page. Even me, a software company has a Checkout page. And we found that if you leverage two-step checkouts, so if you ask for like their email password first or name and email first, and then on the second step, you ask for all the credit card details, we typically see a 10% increase in sales just from that one change. Some other quick changes that you can make to your Checkout page, Trust Seals, they used to provide a lot more conversions in the past, like around 28%. Still provides a lift, just not as much as that anymore. Product Shots, we’ve seen huge lift from this. Progress Bar, knowing that people are almost done. We’ve seen that help as well. And even if you do all these things, you’ll find that there’s another area to also improve your sales and that’s Cart Abandonment because no matter how good you are with fine tune, your checkout, not everyone converts. A Cart Abandonment secret is how do you get people to come back and complete the checkout? On average 69.23% of people abandoned their cart. $260 billion are recoverable through Checkout Optimizations in large scale checkout testing. And you can do a lot of things like email sequences. And when you do email sequences saying like, “Hey, come back.” You know, the more specific you are the more personal you are and if you offer incentive, the better off you’re going to be. You can also do exit popups or lead magnets to also end up getting people to come back like, “Hey, don’t miss this.” You get the email and then from there, boom, you start sending them sequences and then you get them to come back and buy from you. There’s also a lot of other sales opportunities that people take for granted. One of the simplest ones, and this is what I want to end on because it’s a high note and I love it is call people back within an hour. Seriously, just call them back with an hour. Harvard Business Reviews did a study with 2,241 U.S. firms. When they contacted leads within the first hour, there are seven times more likely to have meaningful conversations with key decision makers. Rule of thumb, one hour means 80 to 85% that you’re going to end up getting responses and getting a hold of people. Four hours, it starts dropping down to half and the moment you start looking out past days the numbers just go down. Now, if you need help with your growth hacking check out my ad agency, NP Digital. If you enjoyed this video, like it, share it, tell other people about it. And if you just have any questions, you can even leave a comment below or just email [email protected], we’re always here to help. Thank you for watching.

Social Media for Small Businesses

Social network for tiny companies is a fantastic method for emerging businesses to generate lead as well as construct a credibility. If on a regular basis updated, social media sites can deliver even more results as contrasted to standard tools. Social media for small companies offers brand names a side of control over the web content that they intend to post.Also, since social networks is a two-way discussion procedure, it aids companies to instantaneously recognize what is profiting them. Social network for local business likewise aids create Word of Mouth, which is just one of the ideal tools for emerging organizations.

On Wisely Investing in a Pressure Relief Valve

Your Leading Tips on Picking a Pressure Safety Valve. Make the many of your machinery by picking only the safest and also most efficient pressure alleviation shutoff feasible. Right here are pointers to additional aid you.

Important Manufacturing Metrics That Help in Increasing Efficiency

We might say a thousand things regarding company, yet eventually, company is a sheer number video game. Basically, whatever in a business is chosen by revenue and also loss numbers. Earnings created, orders fulfilled and also various other such data have fantastic relevance in business. Some key efficiency indicators end up being the assisting metrics for an organization. Appropriate assessment of those metrics is extremely crucial for running an organization effectively.

Delivery Route: A Desirable Small Business

One desirable business that has ended up being a golden goose in the franchising world is the shipment course. Shipment courses are profit producing financial investments which are very profitable as well as productive. They provide you the opportunity to be your very own employer. The majority of paths aren’t marketed with just a well established book of service but likewise with all the equipment required to do the job.

Steps Involved in Finding a Route Buyer

The sale of a path entails several processes however the most stressful component of the process is finding a certified customer for the course. IDA takes satisfaction in assisting route owners to get certify path buyers. We utilize the complying with steps when locating a course buyer

Small Business Owners: The Building Blocks to Increase Profits

Leaders, if you do not understand just how to strengthen the structure blocks in your service, you can not expand as quick as you would certainly like. Take a go back as well as assess whether the present state of your business processes are ‘solid’ adequate to increase to the following level of growth in the market.

A GSA Schedule is a Business Value Enhancer

Is a GSA Schedule a Financial Investment? Basically A GSA Arrange provides access to a market, that being the federal market. Advertising and marketing dollars spent have both an instant impact of ideally making the phone ring along with a long-term result if the company can acquire brand name recognition. The leading brands worldwide Google and also Apple are said to have brand worths to those firms of over of $100B.

Choosing the Right Milk Pasteurization Equipment for Your Dairy Business

There are numerous major milk tools and milk handling equipments such as homogenizers, milk bag machines, storage space milk storage tanks, dairy products, milk pasteurizer equipment, soda pouch product packaging devices, refrigeration systems, milk pumps, industrialized homogenizers, Clean-in-place (CIP) systems are mounted mostly in liquid processes, like dairy, for the function of cleansing the inside of the devices without disassembling it. Dairy products handling entails pasteurization, separation, and also drying out, blending and also cheese-making storage. Pasteurization is the warm therapy of an item to eliminate pathogenic germs and condense enzymatic task.

Business Sale to a Competitor – Why They Always Pay Less

This short article evaluates the reasons that a competitor or strategic customer will certainly pay much less, not a lot more, for a business. It opposes a lot of the information flowing in the sector.

Significant Tips To Get Started With A Great Vending Machine Business

People anticipating making an excellent earnings can occupy vending device company. Nevertheless, one need to know the steps to establish this organization.

You May Also Like

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.