Strong Brand Reputation

Strong Brand Reputation

Why having a positive brand reputation can make a huge difference. Products and services, vision and leadership, financial performance, workplace environment, emotional connection and social responsibility – these should all be considered for their impact.

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Video Transcript

Corporate branding is is very important because not only should the item be well-regarded but it makes a big difference if your company’s well regarded here’s a chart that was researched and it has six factors that contribute to a strong reputation as a company probably number one is products and services in other words you’re not going to have a strong reputation unless your products and services are seen to be first-class but then secondly and it depends on it maybe vision and leadership we there’s usually we get an idea of the quality of the management the CEO you know like if Jack Welch is running GE we know he’s been fabulous at doing that and and we we believe that company’s well-managed Richard Branson we would say wow what elite what leadership that is that’s great okay then we also know reputations are based on financial performance I mean oh we might say every year that company does a good job financially and we respected the workplace environment you know hundred best places to work for and and how well do they treat the employees and then it leaves what a few other things like emotional connection something about the company that appeals to us and then finally social responsibility itself which is part of the emotions may or may not be so those things contribute to a strong reputation and there was a wonderful experiment by Ted Levitt former president former marketing guy at Harvard very good guy Ted did an experiment he produced a film and it and you were all buyers of computer systems and you had to make a choice are you gonna buy from company X or Y so you watch the film and initially you see a person walk in and he’s just a salesman from IBM and he’s gonna sell you on his company as the source of a good computer system he’s very professional very cool not cool kind of formal you don’t like him that much but he he’s really very competent and he talks about why you should buy the IBM then there’s a second film with all of the peers and you’ll like him instantly answers your questions beautifully he’s from the XYZ company and then you’re asked who you’re gonna buy your your computer from so it takes a VOC with the audience and of course who gets the vote not IBM gets the vote you don’t like the IBM guy in other words a sales man that the quality of the salesperson is much more than overcome by the quality of the name of the company and its reputation because if the computer system fails you can’t blame the guy from buying from IBM right but you could blame him for from buying from XYZ because it’s not the strength the same standing as a company so all that that incorporate little anecdote is about the importance of your reputation and you have to preserve and protect and enhance your reputation you

Organic Search Engine Optimization For Local Business Owners

I have actually been on the internet marketing for over a years and I have seen very first hand the adjustments that have actually occurred particularly with regards to Google and their algorithm updates as well as I’m sure that a number of you will certainly be running frightened of exactly how to maximize your website or blog site any longer. There is a great deal of speak about Look Engine Optimization, nevertheless not so much concerning Organic Seo itself. So, I intend to take on that subject very first. So, what precisely is Organic Search Engine Optimization? Organic Seo is similar to regular Seo event because it is the treatment of maximizing the style of your internet site to make sure that online search engine results, after focusing on your web content, using your ready checklist of key words. The online search engine will certainly rate your internet site greater in the non-paid or natural listings. You will certainly typically see these show up below the paid ads on top of the page on Google.

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