I completely stopped doing link building and it’s been almost three years since I did that. Funny thing is my traffic has only grown during this time period and if you ask me, I think I’m never going to build links again. Do you want to learn why? Today I’m going to break down why I stopped doing link building, and why you should potentially, too.
RESOURCES & LINKS:
Ubersuggest – https://neilpatel.com/ubersuggest/
CodeCanyon – https://codecanyon.net/
The main reason why I stopped doing link building is that I no longer need to. My website gets Backlinks every day and I don’t even have to lift a finger, literally I don’t! It hasn’t always been that way though, for approximately the first two or three years when I first started the website, I was hitting the pavement hard.
I would hit up every single person who linked out to competitor articles, beg them for links. So you’re probably wondering, “Neil used to do this, what’s changed? “Is it Google’s algorithm?” Well it isn’t Google’s algorithm.
Here are the main reasons why I stopped link building.
The first reason is, I built a brand.
So with brand building you want to go out there and be on Facebook, Twitter, LinkedIn, YouTube, all the social channels. As well as SEO, Content marketing, E-mail marketing, Push Notifications, Chatbots, like the ManyChats, or MobileMonkeys, text messaging. By having all these channels it’s going to get your brand out there, which then makes it easier for you to gain links in the long run. And when you’re building up your brand whether it’s a corporate or personal brand, the first few years you won’t really see the results you’re looking for, but if you keep pushing hard for two, three, four, five years, in the long run it will work out.
The second reason I don’t build links is, I have valuable content that people want to link back to because it helps them grow their traffic, right? Now, your content doesn’t have to help people grow their traffic, but it has to help them in whatever way.
If you provide a lot of value, and when you’re providing value it’s not just one or two content pieces, but you build up hundreds and hundreds of articles if not thousands over time, and then you do it in a way where it’s Evergreen.
The third reason I stopped is, I built an invaluable free tool in my mind, Ubersuggest.
Ubersuggest gets more than 25000 backlinks from over 3400 referring dominions. That’s a lot. In essence it’s become a household name in the SEO community because I offer what people charge for, for free. You can either pay $1,200 a year, or $100 a month, or save the money.
What I want you to do is go to CodeCanyon. For $10 or $20 you can get a tool in almost any industry, pop it on your website, it’s really easy, and over time you’ll notice that the links will kick in.
The fourth reason, I’ve done studies and research that people want to reference.
Last year alone I launched two industry studies. One of them, I gathered 183 companies who are all leveraging content marketing, and I produced 17 charts to show people like you where content marketing is heading. And the other one, it was about social media, and its ability to generate traffic organically right? Without paying for social ads. I polled 483 companies who were all leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest, and I showed in that study, what’s happening to social traffic over time. At least from an organic perspective. Those two studies alone have generated me 97000 backlinks, from 119 referring domains.
So now the real question is this, should you stop building links too? Well it depends what stage you are.
Now let me first break down if you should stop building backlinks. You should stop if, you have a lot of followers on social media that you can use to promote your content continually. Also you’re already ranking for a decent amount of queuers. Your brand is well known and people look up to you in your space, or your company brand is well known and they look up to your company. You’re already getting some press, public speaking opportunities, interviews on podcasts, TV interviews, radio interviews, and even mentions on blogs. Your content tends to get backlinks naturally, and you have tools or quizzes or other resources that people love to keep linking back to.
These big established companies don’t need to build links and it’s obvious, but in your niche you may be one of those brands as well.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
4 Hot Productivity Tips
It’s simple for the finest people to get sidetracked as well as go residence recognizing that our heads have not actually been in the game. At other times it can seem like we require eight heads to manage everything that shows up. Below are some warm suggestions for minimizing complication as well as improving focus.Small And Medium-Sized Companies That Manage Client Data Wisely Are More Likely To Succeed
Tiny to medium-sized services may not have the ideal sources to manage and keep an eye on customer information. This is the reason that it is suggested to resort to a contracting out business for assistance.Characteristics of a Good Small Business Website
Having a website has actually become extremely important to every organization today as a result of the growing popularity of the Web technologies. Under these conditions to make it through competition, a small company ought to have a great site. An excellent site is one that helps you realize the object of doing service without endangering on top quality and also requirements. An excellent web site helps your little company bring in the targeted web traffic, and eventually assists you expand in service.What Is The Need Of A Document Shredding Company?
Most companies and also services call for some kind of way to discard private files as well as documents. These data usually have info that your organization would not want others to see, including individual details concerning workers and also customers.How to Hire the Best Logistics and Transportation Service for Business Optimization
Logistics and Transportation has actually come to be an extremely vital part of companies around the globe. It is a feature of the consumer care solutions which looks after prompt dispatch of items from one area to another as well as if asked for house delivery after that, it needs to reach the door step of consumers securely as well as intact. It is a delicate job, which is performed by professional logistics and also transportation firms. There are numerous such companies that give such solutions, with full performance and completely on schedule. They are extremely specific regarding whatever they provide. These companies have massive fleets of vehicles, strategically situated stockrooms for risk-free saving and supply chain for delivering the products at the intended area.Tips for Efficient Client Meetings
Efficient client meetings will have customers returning for more sessions/services, which suggests extra business for you! Check out these essential tips on how to conduct an efficient client meeting.3 Ways to Manage Your List Building/Nurturing Back-End – And Why Each Has a Role on Your Site
We frequently listen to that “the money is in the checklist” and many misinterpret this to be that “the larger the listing, the more cash you’ll make”. Not necessarily true. It’s your partnership with your community (a.k.a. “checklist”) as well as audience. When my organization first damaged $100,000 in income, there were 82 people on my list. It’s entirely feasible and also totally workable.Ways to Improve Marketing Efforts for Businesses, Associations, and Non-Profits
If you are attempting to grow your company, rise membership, or draw in enrollers, you are marketing. Just how effective are your marketing efforts? Do you have an existing, practical strategy, or are you throwing item information right into the cosmos as well as wishing that someone will call?The Power of the Mind and Small Business Ideas
It is typical to believe of a lightbulb when considering “suggestions.” It is so usual it is virtually cliche.Common Misconceptions About Small Business Insurance
Every service is a threat and for that reason every local business owner needs to think of protecting and safeguarding his/her business in a much better way. There are numerous brand-new business owners that are consciously focusing on promos as well as better marketing approaches yet they never ever really concentrate regarding the business insurance that they have to care for.Transcription Services – Public Sourced or Outsourced Transcription
Transcription solutions had actually reduced a great deal of concern from the side of international industrial firms. The labor and money they purchase the monitoring of documents of their deals, as a database is restricted to some level by selecting this method from reliable provider. It is likewise a widely known truth that great scribes are difficult to discover who assure top quality operate at affordable prices.Bootstrapping Your Small Business’s Working Capital Needs For Free
Exactly how your business can fund its working resources demands without getting a service financing. And also do it without any type of expenses like rate of interest or fees.