YouTube Marketing tutorial, help masterclass. Question and answer session on YouTube marketing & SEO
So this next set of videos is about YouTube Marketing and getting more subscribers, so if anybody’s got any comments please comment below. Please share if you want to ask any questions just drop them in and we’ll get back to you, so the first question is. How do i get 1,000 subscribers on youtube fast? Well you do know what what you’ve just done mr price you actually you ask you know if you like our channel please subscribe hit that notification bell and uh you know you can see our future content you do it that way not nefariously the way you’ve just sort of done it but um but no look to get a thousand subscribers really quickly you either need a a viral piece of content or an awesome piece of content that people want to share and engage with or you run youtube ads to drive lots and lots of visits to your channel so obviously another good piece of content you obviously ask for the subscriber you make sure it’s in the video when people are watching it um and and i’ve seen channels well we took a channel at the end of last year in two months from a thousand to twenty thousand subscribers just using ads and not with a massive spend so ads would be the easiest way yeah okay i’m sure vince would talk about ranking though yeah ranking or you can you can even buy a channel that has 1,000 subscribers already that’s the fastest way yeah yeah ranking definitely because if you can rank your videos and we talk about this many times in our other videos if you can rank your videos to the top of the searches then obviously people are going to find the videos youtube is going to recommend the videos under the suggested video section you’re going to go on google as well eventually on the search so this will like skyrocket your your growth in terms of subscribers okay cool um how do i monetize my youtube channel yeah so there are two requirements to do it you need to have 1000 subscribers and 4 000 watch hours in the last 12 months once you get to this you can just go into your settings in the youtube channel uh enable monetization and so you can start earning money when people uh place their ads on top of your videos that’s how you monetize them but then of course this is just one you can get like partnership collaboration with like people that want to promote their products through you through you if you become known and an influencer but again the best ways to sell your own products or services that’s the fastest way the best way and it’s the one that you actually control so uh you can yeah as andy said in other videos sky is the limit you can make as much as you want uh with with this i’m writing saying vince that once you click that monetization enablement tab you do need a google adsense account and you do have to wait for youtube google to approve you so you don’t get monetized the minute you get a thousand subscribers four thousand you have to just wait for that to be approved right okay next question how do i get more subscribers for free everybody wants it for free or fast don’t they uh for free so if you don’t want to spend money to ads for free the best way is again to make sure you rank your videos to the top and also i would recommend you create some kind of viral content that can get shared a lot that’s not easy it’s easier said than done of course but uh if you can do that you can grow very fast and for free and then my other strategy i will recommend is you ask other people for interviews so you can tap into their audience and obviously their audience gonna watch the interview they’re gonna subscribe to the channel if you ask so again guys if you like this video subscribe to the channel like the video comment below if you have questions and you just say this throughout the video and that’s how you you get more subscribers for free and once you’ve got over a thousand subscribers you can enable the community tab on the channel so you can get um it’s a bit like google’s version of twitter um although for now it’s there’s not a massive uptake on it but that community tab the the content that goes into that does get shared quite widely at the moment so that can bring a lot of people to your channel to subscribe as well nice okay good and there’s a few questions now around um subscribers in a different context of these three of them so i think anybody watching probably needs to take an overview of the next few questions as a collective rather than as individual ones i’m trying to help them there so um this next question is how do i get fake subscribers don’t near off guys don’t veer off just answer the question how you get fake subscribers because the other questions then are still around fake subscribers so stick to the question how do i get fake subscribers i’m actually surprised that someone is searching for how they get facecast fix the service i would say i actually i’m not sure because i never done it but probably the best way is to go on people on websites like fiverr.com upwork and uh and just pay someone to to subscribe to your channel let’s let me let me to take over them vince because as somebody might gather i have done many many times this for lots of people because it’s something that you get asked all the time is it can i need i need monetization today um can i cheat right and of course that you can use fiverr um you can use up work you can use channels like qq tube where you just buy but the issue is they’re not real they are bots okay you’re going off subjects here because the next question is can i bake by fake subscribers so you’ve just answered that so maybe the the third question in this series is why shouldn’t you use fake subscribers which is what you’re drifting into now so people are asking can you get them can you buy them and you’re going to say now why you shouldn’t do is what i’m guessing simon slightly questions yeah it’s like these fake subscribers yeah it’s like the good old days in facebook when people used to buy facebook likes you know you can you can go and buy them they’re not real um is anybody paying attention to the number of subscribers that you’ve got well the main the main person that is is you you know it’s all vanity really um and do you really want to be sat there in six months going well how many of these are real you know and what actual effect am i having how good is my content so you you could go and buy a few thousand subscribers and then you now can’t really tell what’s happening um but also there’s an argument to say that google knows and of course google knows what’s going on right they know where all these bot nets are and all these fake subscribers are um and my my absolute answer to this would be don’t because it will penalize your channel yeah okay so that’s those kind of three questions rolled into one which i knew that would happen um okay the next question what is the best way to get subscribers on my youtube channel vince yeah uh again the best way in my opinion is to obviously real subscribers we don’t we don’t want fake subscribers so you need to make sure you do great content for the type of people you want to attract so there is a message to market match for sure and and then of course you need to make sure your videos are found in the top of the searches because there are stats out there that show that only the first five videos in the results actually get watched if you are after the fifth one you’re never like not never but you most likely are not gonna be watched so make sure you you get into the top five and if you need help with that we actually kind of guarantee you that you will get to the top five so comment below reach out to us through the link in the description and we will make sure you actually get primed okay um why does it take so long to get subscribers on youtube because you’re not buying fake ones or if your content is rubbish yeah but it’s all about the content um but you’ve got to think like look at yourself how often do you actually as you press the subscribe button you’ve got to be really really bought into the content to actually click that button you know people are just watching i’m watching i’m watching and watching very rarely do i get asked to subscribe um and even then can i be bothered you know so if you you know you’ve got to get thousands and thousands of different people on your channel to get a handful of them to click subscribe so it’s not like you’re ever going to achieve you know one view one subscribe you know good luck if you’re gonna do that unless you’re donald trump or elon musk or someone of that ilk you know like people just going yeah i’ll watch this because this is just fascinating but the audience if you get the right audience you’ll get a much higher subscribe percentage and the message is right the good content’s there that’s just do it properly yeah think about what you’re doing i love the phrase vince used that it’s the first time i’ve heard that in 30 years i’ve been in marketing but message to um it’s not it’s that um it’s that long that since you’ve heard it you’ve forgotten it i can’t carry me on writing oh it’s one of those weeks that’s all good we’ll give you another go at it message to market march that is a really good phrase 3ms alliteration message to market much is a really nice way of describing it because if if i’m interested and engaged with it i’m more likely to subscribe so one of the few things i subscribe to is a couple of car channels on youtube a couple of interesting people that’s it and fc liverpool channel for sure sorry fc liverpool channel no i don’t even subscribe to that do you subscribe to juventus though no do you do qpr simon i only only on facebook live so but that that conversation we’ve just had there shows exactly how hard it is to get to somebody to subscribe it does yeah yeah okay let’s move on and the people be bored of listening to us um is channel engagement rate important simon well i’ll hand that one over to vince because he knows a lot more about that but uh yes absolutely but it will give you some more detail yeah it is uh but again for example we test strategies that and it’s we proved that uh times and times again we can rank videos for a brand new youtube channel to the top of the searches anyway because uh what’s really important again if you try to rank your videos the most important factor is the watch time the total watch time so if you apply certain strategies that we talk about in other videos you make sure people watch your video they watch it until the end that’s what youtube love because obviously the more people stay on the platform the more advertising uh youtube can show and of course the more money they make so it is important of course but to an extent uh because again we prove times and times again that we can rank videos even with a brand new channel okay um second to last question here how do i find out how many people are watching my channel with well within youtube studio you’ve got um your analytics tab um you’ve got the analytics on the individual videos but yeah within within the creator studio you’ve got your analytics and that’s where you can see exactly what’s going on a daily basis weekly monthly all time all that sort of stuff okay and final question what should i do if people aren’t watching my channel no jokes folks wait like get out there just probably consider the fact that you’re not you’re not making the right content or you’re not engaging enough so you just need to probably revisit the type of content you are making yeah yeah and also i would just say reach out to us guys and we will make sure your content will be found so again if you have any questions drop them below and click the link in the description to find out more on how we can help you further okay so hi again um this next video um a set of questions and answers is about youtube marketing and strategy so um if there’s anything that kind of floats about here uh you need help with ranking videos to number one uh please subscribe turn the notifications on drop us some questions and we’ll we’ll get back to you um hope you like what we’re about to go through so uh let’s crack on um so this is about youtube marketing and strategy and the first question is what is youtube marketing you got some events so youtube i would even say okay on youtube you have two things two main um big areas one is education and the other one is entertainment so inside education is solving people problems like tutorials all this kind of stuff and entertainment you’ve got like music portable videos uh gamers so uh inside those two eras of course you provide content that’s valuable to your audience and then you make sure this content is actually found because if it’s not found if you make great content but it’s not fun it’s the same as making shitty content that is fun it’s like it’s gonna be the same results so no one will actually pay attention so my the first way organic way is make sure your videos are found to the top of the searches and again we can make this happen for you if you’re interested click the link in the description to find out more and then there is the paid way which simon can talk more about yeah so loads of brands are jumping on board with youtube as an opportunity now for advertising just just for the fact that there’s hundreds and hundreds of hours worth of footage uploaded by content creators on a minute by minute basis the the thing is youtube literally cannot be filled with content uh in terms of ads so whereas if you look at facebook it’s got a finite reach in terms of its user base and the space that’s available within people’s feeds and i think we’re all seeing there’s more and more ads coming all the time in all of these types of platforms but youtube there’s that much content that you can still serve ads into your audience at a very very low cost so youtube marketing um my issue with it is there’s a lot of brands out there that are taking a spray what i would call a spray and pray approach where they understand that if somebody skips within 30 seconds they don’t pay so they’re choosing an enormously broad audience and just seeing where those conversions come from we’d rather say in terms of youtube marketing you pick where your demographic and your keywords and your competitors visits and placements all of these things and topics overlay with each other and that’s where you place your ads because one um your cost your costs are lower but your conversions are more guaranteed and on channel you get better engagement and i know this is something that vince talks about massively in terms of ranking videos at the top of youtube search is the engagement and watch time and if you don’t get the audience right you’re not going to get people to stick so youtube marketing ads plus organic yeah yeah okay um i’m just going to head in here for people looking some of these questions that we’re going to go through today might seem similar but we will try and answer them because there might be some new answers um so the second question is how do i use youtube marketing well if we keep it let’s keep this one short and sweet youtube marketing come and talk to someone like us or you know an agency that’s got a reputation for producing results yeah um we’ll be able to rank you and we’ll be able to push your ad so even if you just give us you know subscribe to the channel you’ll see lots of different videos that we put out regularly but um you know talk to us uh we’re here just you know we’ll give you the all the advice you need however bigger smaller brand you are yeah and the next one is is youtube good for marketing i’ll i’ll throw my hat in on this one um the simple answer is yes um the danger that most brands and most people have is that they they sile overthinking i think there’s a silver bullet that is one channel there’s one way of getting to the market and in my experience and you know many years going 30 years and with all the whole team as well um don’t think in silos the reason youtube is really really good for marketing and businesses is particularly youtube first strategy is is that it allows you to get in front of customers raise awareness generate great roi get lots of click-throughs all these things that we’ve talked about in the videos and as part of the wider marketing mix it simply delivers the best bang for the books of any any channel online and offline at the moment so yeah it’s really really good for marketing and people people are paying attention yeah that’s that’s the real difference you know they um tv if you’re on tv tv ads it’s on it’s in the room you don’t necessarily know who’s watching or whether they are watching whereas youtube it’s described as lean in you know people are actually paying attention leaning in looking at the the content so yeah that’s one of the bigger benefits yeah i think just to add as well the whole landscape of how we consume advertising media and messages has changed over this last decade and we’re watching more and more video we’re watching it on mobiles and youtube is rude well it’s the best place one for consuming that media and you’re catching people who are interested in what you’re talking about so it is absolutely phenomenal and we’ll move on to one of the other questions here um how do i use youtube marketing for my business um and i think simon is similar to what you said before it’s it’s an omni-channel approach and to actually use it for the top end of your funnel for awareness is where it’s killing it at the moment you know to get in front of that many people for that lower cost and then measure and one of the things i talk about as an ex accountant is conversion you know we actually can now truly measure end to end a campaign conversion and the cost per conversion so you can then truly scale campaigns and understand that if i put x in i will get y out and and um you know and that’s pretty predictable so you can then build that into cash flow forecasts plan forward with stock all of those sort of things but yeah it’s it’s great but don’t forget that it is an omni channel approach and you need to be tying that into all of your other social channels yeah yeah if i could provide like a framework for how to use youtube marketing i would say there are four steps number one is identify your avatar your target market the people you want to attract number two is making videos that are relevant for those people again we talked about uh message to market match and then number three is doing videos to rank organically and then number four is doing videos to run ads with so if you follow those four steps and of course then again you support this if we can add a fifth step with a multi-channel approach or remarketing on other platforms then you your success could be like guaranteed and just to add that i think this is the one of the the advantages of working with an agency like ours although a media partner like ourselves is that vince has just said it the most important thing and it’s been said for years and years and years there’s nothing new in this book people forget about it is understanding your customer is the single most important thing that you need to do with anything before you start anything because they’re the ones that are gonna you’re gonna live or die by them so always understand your customer and before you go on andy one of the things that i think that’s becoming new in sort of the seo industry is we have been offering people the opportunity that to rank their videos at the top of youtube search before we charge them you know we’ve offered people that opportunity to do that with one video and prove what we can do and show that it works and be and you can’t do that in seo you know nobody’s going to say we’ll rank you for a competitive keyword um you know on the first page or let alone on the first page in the top three results and then charge you because it could take months and months worth of work and the stuff that vince has brought you know from his business and the way that he works that you can rank within a day like sometimes within hours at the top of youtube and have results there and then you know that’s that’s changing the whole world of marketing yeah absolutely and that takes us nicely onto the next question is youtube effective for marketing and i’m just going to throw a little thing in here and this is a little story from um a conversation with a potential new client and during that call we were with a traditional media guy who’s part of the wider team he’s runs a traditional media buying agency we run youtube and digital and you know he was talking about tv and sponsorships and how to out of home and one of the things he even realized coming from that traditional background he said to the client on the call and this was brilliant um the great thing with these guys at s media and the youtube thing is you as a client are going to learn so much more about your customers through the data than you’ll ever know previously and that actually helps me in terms of understanding the customer habits and who they are even more so that when i then do come back to you but with out of home proposals or shelters whatever it may be and even some tv and sponsorships will understand who the sweet spot customer is more through doing these kind of campaigns so you know is youtube effective for marketing absolutely because it actually helps in a much wider omnichannel approach in terms of i said understanding customers what what they’re watching what their habits what are they like what videos are they interested in what things are they interested in so it has a massive impact on everything else in a positive way i’ve got another you’ll remember andy from last year we were dealing with a cycling business cycling holiday business and his perception was that his market were guys typically in their 40s businessmen who’ve got disposable income you know because it’s it was a more of an experiential holiday you know you go off you have food you cycle you know the cycling type club guys right but when we run the ads he found out that it was actually a a younger demographic um and it completely transformed all of his marketing going forwards because he it was a it was a market sector that he hadn’t even considered so the you know the going into a campaign with thinking you know what it is it helps you discover new avenues for your customer base going forward you know and that’s why it’s so valuable yeah i’m going to move on to the next question because i think we’ve kind of answered some of that which is what are the benefits of using youtube well we’ve answered some of those in terms of understanding your customer audience better using that data to drive other decisions within your business but i think it might be worth um simon just touching on some of the the things that we’re going through at the moment as a business in not only ranking number one on google and number two at the top or sorry on youtube but also the benefits in terms of wider seo because there’s some huge benefits to youtube isn’t the simon yeah so look google has openly said that it wants to be predominantly video and it said that three years ago and it said by 2020 we would be mostly video and the issue is it hasn’t achieved that yet and that’s because people aren’t making enough video i know we’ve talked about in some of these other videos there are hundreds and hundreds of hours worth of video getting uploaded every minute to youtube and there are but most of the content creators are people that are in it at the moment for trying to monetize their channels and it’s not business to business or business to consumer um content you know ad worthy content or business content that’s going out there it’s more educational or um gaming and all that sort of stuff that’s going up right but what we’re finding is people putting the right content in front of the right people at the right time it’s making so much difference to their brand awareness and the traffic that they can get to to their websites that that then leads on to if we can rank a video at the top of youtube for the right keywords it’s we are seeing these videos appearing in the top of normal organic uh google results pretty much straight away and going back to the seo world you can see that people in the seo don’t recommend video as a rule because they don’t want to see video seo budget getting shifted over to video now google sees videos at such an important piece of the puzzle because i try and there’s an example i use which is best barbecue right now if i’m searching for the best barbecue i’m 49 years old and i’m looking for a really really top-end barbecue i don’t mind spending uh probably a significant amount of money on it but i’m going to do my research and i want to find i’m not going to buy that bit that that barbecue off of a text based listing yes you know i would have probably clicked on three or four or five ads looked done research all of that now i would go onto youtube and watch videos around the different barbecues and people using them now the reason i give that example is a 20 year old guy who’s probably if you took me and put took me back 20 years i would not be looking for the same barbecue as i am now and the reason i give that example is if we both clicked on the same text based listing we would spend probably a similar amount of time reading because it takes us time to digest what’s on the page and look at the pictures whereas if you use video google is measuring exactly how long i am spending on that video and how long i look through it and and looking at the point at which i disengage from it and adding that uh data to my personal profile now google wants to go as do uh amazon and apple and all these other guys they all want to end up with voice search so voice search is called aeo answer engine optimization and we’ll end up there in well maybe this video is on our youtube channel in 10 years time and somebody’s laughing at me going you know you predicted it was going to be ten years and it’s still nowhere near or it only took three years right but we will get there in three five ten twenty years time to proper voice search but the only way google can achieve that is by measuring the engagement against questions that people are asking so if i ask an answer engine what’s the best barbecue and a 20 year old asks what’s the best barbecue at the point at which voice search works we get different answers and and google can’t work out what that is at the moment neither can apple or amazon or any of these other guys so video is the bridge and it is absolutely the bridge between text-based search and answer engines and that’s why i know i’ve now ranted on for a couple of minutes which you know but it is that important that you make videos that answer people’s questions to come up in search okay thanks simon so there’s a very big benefit of using youtube slightly longer answer than we were allowing for but simon does that on that subject that’s okay um next question i think this is a quick answer should i use a specialist youtube ads agency i think they should use the specialist user agency right ah well here’s the thing we are a specialist youtube media planning targeting and buying partner and we’re not like any normal agency so we do things very very differently so our agencies would approach but we do understand wider marketing my answer to it would be if you’ve got the budget and you need the help you absolutely need to use a specialist agency um if you try and do it on the cheap you’ll come acroppa because it isn’t it is complicated if there’s a lot more to it than than the first appears it’s a lot more complicated than just pressing a boost button on facebook yeah can i talk about the idah system for a second because we we built that system uh two or three years ago and it’s ever developing and that’s that system which is uh intelligence driven ad results we’d love to say it’s ai but it’s essentially it’s uh programmatic with human intelligence overlaid but that system is continually adjusting people’s campaigns the the issue with particularly the display network and youtube is that your placements there are trillions of well i don’t know how many placements billions if not trillions of placements google’s going to serve your content into that ocean of content and unless you know what you’re doing where you can place it properly to get the conversions you can throw money away right and we were lucky enough to have clients over the years that have spent millions through our agency we’ve been lucky to test reiterate learn and look at the placement opportunities and optimize that system so look if someone wants to go in and run youtube ads campaigns today they can do it themselves off of their own google ads account as facebook agencies will be trying to do but you will be wasting money if you don’t deal with a specialist yeah okay thank you for that simon um next question can i set up a youtube marketing campaign myself go on then andy you can do that one yeah they can but it’s not easy i sat there with simon as what i call neo from the matrix because that’s what it’s like he’s going into in the back end of google and yes of course you can set things up yourself um but it takes perseverance a little bit of work and i don’t think the setting up is the problem it’s actually then the ongoing side of things that can get very complicated well i think yeah the settings in terms of getting campaigns to run we can all look google’s objective let’s not forget google’s objective is to get you to open your wallet and spend as much as you can right and you will get phone calls from google’s google’s own team saying well why don’t we try this and this and this and just be caveat that with the fact that their only objective is to get you to spend money and as much money as possible a prime example of that is within google’s uh setup there is a conversion action called maximize conversions now you would actually think right when i set my campaign up i’ll choose maximum conversions as my objective actually that translates as please spend all of my budget so google if you choose maximum conversions and you set it on 100 pounds a day it will spend 100 a day but it won’t maximize your conversions what it’ll do is maximize the opportunity to show your ads but are you showing it to the right audience so there’s hundreds i’ve like i’ve been working on google for 20 years and i still don’t understand probably half of it anybody who says they understand it all frankly must be an idiot you know there’s no one that understands it all but understanding the way it works and the way to tweak campaigns is massively important because you’ve got to let it learn and the biggest thing like andy andy and i’s book is coming out um hopefully towards the end of april may this year and we talk a lot in there about patience and not tinkering like tinkering is the the death of all these campaigns where and if you’re a facebook advertiser you will know this you know you go in and you start adjusting things or you start looking at your campaigns on an hour-by-hour basis expecting things to happen and trying to force it trying to get it to you’re trying to take control and wrangle this massive beast of google you can’t do that you need to let it learn be patient um yeah i think i’ve probably gone on a bit too long yeah thank you simon yeah again it’s all right i mean there’s so many things around this whole subject that you know we can cover so um we’ll move on to the next question um why don’t many people use youtube advertising yet yeah i think i love it yeah just just a short answer uh to this i think for two main reasons i think people are just more focused on facebook as of now just because in the last years facebook has been like the predominant platform so for this and then also i would say it’s more difficult to run ads on youtube in terms of you need to do videos and not everyone is willing to do videos on facebook you can just do an image with some text and you have an ad up running on youtube you need to do videos and again we talk in other in other videos how to structure the videos and then the targeting and all this stuff but yeah this would be i think the main reason why i don’t know if someone has something else yeah they well the barrier to entry is making the video in the first place but also those that do go on to use it they’re often trying it themselves or they don’t have the experience to get it to convert all the patients and they there’s loads of people that have tried it and got nothing out of it and they think therefore first go oh it didn’t work right and they’ve walked away um whereas if you you know if you structure the ads correctly you get the hooks correct the calls to action um your audience all of these things you still require the patience and the budget and it’s and it’s not facebook in that you can’t go and press i want to boost it to x number of people and i get x result it it needs time uh and it and it needs people with with uh budget and conviction and a plan and a strategy so but that all of that said the opportunity is enormous because with not everybody using it it’s like virgin ground it’s there’s so much opportunity still yeah just two things very quickly there and the barrier to entry being mainly producing the video that people it’s a misconception it’s much easier than people think and we’ve talked on lots of videos about how to do that um and secondly um youtube is a proper advertising platform facebook kind of feels like a bit of a cheat with the boost and therefore it takes proper marketers who understand how to build campaigns and manage those campaigns but the results are far superior you get out what you put in and off and youtube is a proper marketing platform where some of the others the social channels that have been shoehorned with marketing in and i think youtube is just a much better platform for marketing full stop so it is it it needs doing properly um moving on um how is youtube advertising going to affect the marketing industry this year well i think we’re going to see an enormous shift you know once people understand that they can rank video quickly and that google will give you the opportunity to put your content at the top of search straight away for the fact that they want to test that content and then the good content will sit at the top this is the this is we were talking a uh to a creative agency yesterday one of the bigger creative agencies in the north of england and their creative director said this is this is exactly what i’m looking for because yes everybody’s bit of everybody’s content will have a chance you’ve all got a chance at the top spot um but then it’s down to how good that content is and if that content is great and engaging people watch it you will one get orders you’ll get engagement you’ll get people coming through liking subscribers everything will come to you if you do it properly and that’s the shift that’s going to happen in in marketing when people really grasp the fact that they can they can one rank video at the top straight away within 24 hours and then they can maintain its position and drive conversions using ants i think to prove the point that it is actually starting to move is that we’re getting some inbound calls we’ve got about 16 proposals out in january alone globally for brands wanting to go on facebook on youtube because they they’re starting to see the benefits of it and they’re starting to hear from people who so it is absolutely going to change the way people are approaching things this year and just to add to that there are we are hearing more and more and more from marketing departments that they are being tasked with the lead generation and producing an roi and as we know the whole uh marketing industry is changing and shifting away from agencies a lot of in-house resources being lost you know through the collapse of markets but when that gets all reinvented people will be looking for the new channels that they can use and and at the top of that will be youtube yeah um okay next question are lots of businesses moving from facebook to youtube advertising i’d say the honest answer is probably no in that lots of them don’t don’t really still understand the opportunity that exists and i would say to you know if you’re watching this and you want to learn more you know please do subscribe to our channel hit the notification and you there’s tons of content that we’ve got here and on the website that you can consume and learn and we’re always here for advice but we’ve got there are lots of businesses moving if you want to you know use that term there are lots of the brands realizing that it’s an opportunity i just don’t think there’s enough actually um taking grasping the opportunity they you know they see it do they you know they need to be convinced so i think we’ll see that shift if you look at the us market where we do a lot there’s a lot more brands over there that are going straight into youtube they’ve they’ve already got it but you would say they’re probably a year or two ahead of the uk um i don’t know what’s up what are you seeing that in in italy vince we’re probably five years behind the uk so that’s gonna happen even later but i think what people don’t maybe don’t know is that on youtube you only pay if people watch past 30 seconds so you get like massive brand awareness for free yeah and on facebook it’s not like that so uh obviously if you have a business if you’re just doing facebook you need to move as soon as possible get this uh competitive advantage uh how do you say when you like the first more mover advantage because you’re gonna reap big benefits if you do it now okay great yeah good stuff there so the final question um and i’ll i think i’ll chip in on this to start with it’s a bit of an odd question really that that people are asking here because i don’t really make sense of it but youtube marketing and adverts advertising strategy who’s the best that’s a really crap question the thing is if i’m writing a a marketing strategy with different advertising tactics within that youtube is going to be part of that it’s not uniquely one or the other is better essentially it’s uh youtube should be part of the wider omni channel approach in terms of your marketing and advertising strategy end of and just just to clarify why that is such a strange question you know youtube marketing and advertising strategy who’s the best all of these questions that we’ve answered in this video are questions that people are typing into google so if you go to google and you search um youtube marketing and advertising strategy and you scroll down to the section that says people also ask you will see questions google is obviously recording every single question people type in and i’ll be honest i sometimes sit on my keyboard and i’ll type in an absolutely horrendous question because you know at some point somebody is going to see that question or somebody at the other end is reading that and trying to transpose an answer that goes on the back of it right but yeah you know it’s like when the kids if the kids get hold of uh siri and they start asking siri ridiculous questions right all of that data is being recorded into the back end of the algorithm and once these questions come up in search this is the opportunity i cannot impress on people enough the opportunity that exists to answer questions that people are asking in a video format so who’s the best um i’d like to say we’re one of the best there are many uh agencies across the globe that are and we are partnering with a lot of them you know in the youtube marketing space we are trying to create a network of uh the best of the best in youtube across the globe and if you’re listening to this and you’re watching our video this far through and you are one of those please do get in touch um but who’s the best those that are able to get the conversions and make it consistently work if you are interested in youtube marketing and advertising your products and services then watch this video because we are gonna reply to some of the most common questions that people ask and make sure of course if you like this type of content subscribe to the channel turn on the notifications comment if you have any questions of course we’ll get back to you personally and if you want to take it further click the link in the description to find out more on how we can help you so let’s start first question can you advertise a product on youtube yes absolutely definitely advertise product on youtube um just as a little story we’ve got a potential new client that we’re talking to which is a a uk wide furniture company they’ve got lots of products we’re talking to a global brand that’s got lots of products youtube’s brilliant for it a couple of reasons why um you can tell a story around the product you can educate around the product you can entertain around the product you can show how it’s used and unlike a normal 30 second tv commercial that you pay a heap of cash for you don’t know if people are really watching and you might pay a you know a cent to get to uh past people past 30 seconds and as simon says the taxi meter’s not running it could be 10 minutes long so you can really show products in use you can show the product how it works the benefits of the product and the the emotional side of the products so saying it’s a barbecue you can show all the barbecue works but you can actually show somebody making burgers and enjoying the product so yeah it’s fantastic for product advertising it’s really really good all right then we have how many views do you need to put ads on your youtube videos more than one no but uh are you if you’re talking about monetizing your channel you need to have a thousand subscribers and four four thousand watchtowers and then ads will start showing in your channel in terms of um running ads yourself you can run ads from very very small budgets and you can have ads up you know within an hour of creating one yeah so how do i advertise a product on youtube and i can probably start with this one uh answering like you have two ways you have the organic way where you rank your videos to the top of the searches so when people find for certain keywords solutions to their problems your video is up there and you need to make sure you are in the top five otherwise people don’t watch videos after the fifth position and then you’ve got of course if you want to go faster because the organic way is great but it takes time if you want to go faster of course there is the paid way and probably simon is going to talk more about this yeah so look you can put an ad up um specify an audience uh i think there there is a formula you know you do need to quickly grabs people’s attention within that first three to six seconds then educate them pull them in offer them the opportunity to click through you know tell them come through find more find out more learn more watch watch a further video about the product um but one of the misconceptions is that an ad can only be sort of 30 seconds a minute long an ad on youtube can be 10 minutes 20 minutes long and i’m not saying that’s necessarily right it would depend on the particular product but you you’ve got the opportunity past 30 seconds to go on for pretty much as long as you like and as long as you can hold people’s attention and if you can hold people’s attention you’ve got a massive advantage so if you can get your products there and educate people basically warm them up to the point where right now you know the chances are they saw the ad as a cold audience and now i’m busy watching it and i’m i want it right now i’ve i understand the product right i’m gonna buy so yes that’s you know that’s the opportunity yeah all right then a great question actually what are the different types of ads on youtube so ads twice the ones that succeed most at the moment uh we tend to use bumpers so the bumper that comes up in front of somebody’s content that people can’t skip that you will pay for um once you’ve got in-stream so when somebody’s sat watching something there’s the ads that interrupt you while you’re you’re busy watching a particular topic well that’s where there’s a massive opportunity because we use something called a pattern interrupt and some if somebody’s watching um you know let’s say it’s a and i’ve mentioned it before barbecues you know they’re on they’re on youtube researching the barbecues that they want to buy and then up pops your ad for the the best type of barbecue and it fits their demographic suddenly they’re not watching an ad you know they’re continuing to watch a topic so then you can make it not feel like an ad and i think that’s quite a lot of how um youtube advertising will develop over the over the years over the next year to 18 months there will be a lot more of pattern interrupt and topic topic field content but other other types of ads discovery ads so they sit when somebody searched for a particular topic your ad will sit there on the right hand side in the suggested videos and somebody can just click it and often that doesn’t feel like an ad either because it’s just sat there they think it’s it’s got the little ad badge next to it but you know when we’ve all searched we’re just lazy we just click the top you know we’ll click click the top piece of content and that can be an ad as well so discovery is great for brand awareness it doesn’t allow you the same opportunities in terms of uh calls to action because it doesn’t give you the click through that in stream would but those would be the main forms of ads we would use absolutely so guys if you like this content so far of course like this video subscribe to the channel and if you’ve got questions so far make sure you type them below because we will reply personally to you all right so what audience should i use to advertise my products on youtube i’ll throw something in first here it goes back to something vince said before i’ve said my entire career i was taught by people who were way better than me back in the days understand your customers first you’ve got to truly understand who your customers are some people call it an avatar whatever you know you need to really think about who’s going to be interested in your product or your service uh in this case a product um you can’t really build your audience out until you understand what they’re like what their lives are like what their interests are what they’ve been searching for all those kind of things but once you start to understand what they’re like you then can start to build the audience out so i’ll hand over to simon now for him to elaborate a little bit more yeah so if you were running normal ppc campaigns you’d be keyword driven or key phrase driven and somebody searched for something and then your ad pops up and they click it and they make a choice at that point and that might cost you 50p a pound 2 pound 10 pound i’ve seen ppc ads costing 20 30 pounds a click so with youtube particularly the best strategy is to overlay what somebody’s searching for the sites that they’ve been on and create in-market audiences so if somebody’s in the market for a product so let’s say i’ve been uh searching for golf clubs and i’ve been on uh sports direct i’ve been on american golf i’ve been on a few different websites to do with golf it’s very it’s very easy then to target the people that are in the market for a particular product and obviously we don’t always purchase there and then we spend time researching but if for example american golf while running traditional ppc ads and driving people to their website for a tailor-made driver that person is clicking that ad american golf is spending the two three four pounder click to get the person to the website but with youtube i can target the people that have been on the particular product if i want so i can then say well for one pence or two pence i can put a video advert in front of somebody that i know is looking for that particular product let american golf go and pay for the ads you know to drive the traffic and awareness i’ll mop up the people that i know are in the market for the product so they’ve searched for the keyword they’ve been on the websites you can even choose people that have been on certain apps um all of that and it’s it’s where those things intersect is where you you place those ads and get maximum benefit amazing so uh is it a good idea to work with youtube influencers that’s a really subjective question and you’ll probably have something to say on it as well vince but there’s lots there’s all sorts of different sizes of influencers and i think really you have to look at what their audience is so we were dealing with a fashion influencer um about two weeks ago and she’s got an enormous audience like seven million subscribers right but she’s a really pretty girl i don’t want to um you know let’s not generalize too much here but can you really tell me that all of her audience is one genuine and i’m not saying that isn’t but two is it guys you know is it guys just looking at a pretty girl um is it um is it actual people that we want to her demographic right and probably the majority of it is but our if we put ads into her channel we are we are then able to leverage her audience that’s great but dealing with the influencer themselves and then placing products within the influencers channel as us as um product placement i think people are starting to see through that slightly in the they know the influence is getting paid to promote the product i think we’re going to move forward into a world where it has to be a product that the influencer genuinely uses and i know they’ll all make it out that they genuinely use that product but do they do people see through that i don’t think vince you have you got some thoughts on influencers actually you said it all yeah it’s the same as instagram you know uh you can you can see these big people with lots of influencers but maybe most of them are fake they’re not in target so i wouldn’t really like focus too much on this i would just focus more on ranking my videos and then running my ads if you want to have like uh proven and then measurable results and it can be it’s it and that influencer that we were talking about there to get two posts and two stories so we were looking at uh youtube and instagram it was 200 000 pounds to run four pieces of content right for 200 000 pounds on youtube ads you you could reach well 100 million people you know that’s the the difference but of the right people so where we’re saying that the influencer might not have the right in audience and if you look at that influencers engagement rate if their engagement rate is two percent that sounds great to a brand and the brand’s thinking right seven million followers um two percent engagement right hundred and forty thousand um people gonna see my content well maybe but they’re not liking your content they’re liking the influencer right or they’re commenting on the influencer and ultimately it’s the influencer that gets the benefit so yes influencers have their place but i think we will see their demands in terms of what they get paid for this content changing and the the content or the products that get placed in their channels becoming far more around actual genuine this is my actual recommendation you know so yeah yeah look it’ll change over the next year or two nice uh then we’ve got uh what products work best with youtube advertising i’m going to throw something in here just to make hopefully who’s listening and viewing this think about what their perceptions of what i think working down a couple of things i was sat in a meeting with a board of directors and they were saying people are not on youtube looking for our kind of products and then one of the directors went uh i do and he was in his 50s and he can’t i could have given him a hundred percent thank you you’ve just danced there that the different types of products can now one of the things we’ve just been working on before christmas and simon mentioned earlier he had like 160 of brush downloads they got a 900 000 pound order out of it was a very specialist highly engineered tool product that you would not think would be right on youtube and it worked phenomenally well and it was just little how-to videos because people are going there to get questions answered and find out things and it worked brilliantly brilliantly well so you might think you the b2b for example and you’ve got a tool a product something like that engineering based actually it can work brilliantly equally loads of b2c stuff works really well that we work with as well so i don’t if anybody else get anything to answer but the fact of the matter is it works really well pretty much everything we we’ve worked on so far yeah let me throw in my massive um curve ball here is a lot of people and this is the the rant i always have about facebook is all those guys are always talking about roi right five times eight times ten times roi right that’s all [ __ ] because it’s got to be to do with profit right what profit do i actually get out of the campaign not roi right because we you know at the end of the day you might be selling a product that’s got 15 margin in it 50 margin in it it’s not about roi it’s actually about what profit comes out the back of that campaign but a lot of these people don’t even talk about lifetime value of the customer so it can often be a customer acquisition piece at a low value product to lead on to an upsell where that’s where the lifetime value is and the real profit sits beyond the actual campaign itself um so low value products may only let’s say deliver one to one one to two um conversion in terms of return on ad spend but lifetime value could be enormous so people need to look at does the product lead to further sales what’s the lifetime value of the customer am i building a list all of that sort of stuff amazing and then we have a question very similar to the previous previous one what which industries use youtube advertising the most well currently it’s the coaches the courses um it’s it’s it’s changing all the time you know but i think the guys that have been on it in terms of facebook and driving massive returns from their spend there they are all over youtube you know they’re really really on it they get it um it’s it it’s all the other businesses 99 of businesses are not using youtube ads so there’s there’s a lot of coaches and courses and all that sort of thing leading the way but as andy was saying earlier you know we’ve just been working with a screwdriver manufacturer and they you know they took some convincing to get going but you know when they’ve they’ve sold over a million pounds worth of product in a month off of a campaign that cost them 10 000 pounds that in month one off straight off the bat so pretty much any any industry you can get it to work just depends on your expectations and whether you think it’s a magic bullet or you you’re in it for the long game but lots of lots and lots of uh brands are moving across to youtube now yeah all kinds of sectors all kinds of services all kinds of products there is there is a place for it on youtube genuinely yeah okay guys of course are you interested in learning more on how we can help you then reach out to us through the comments below or the link in the description and we would love to have a chat so uh how do i build an audience on youtube for my product and i can just start in this um obviously you can you have again two ways one is the organic way where you rank your videos i would say the fastest way to do it is again running advertising because the targeting on youtube is amazing like there’s no other places where you can target so specifically and and well uh and then again people if people skip your ads before 30 seconds you don’t pay anything so the brand awareness goes through the roof one of the one of the quickest ways to do it is research the market look at all your competitors create an audience and a lot of people don’t even know you can do this create an audience around the people that have been on the checkout pages of your competitors website right so not the guys that are hitting the website the ones that are hitting the checkout page because they’re the ones that those guys paid paid to get the traffic to the websites you’re effectively hijacking your competitors traffic you know that they’re perfect for your product um and you create that audience serve your ad into it great piece of content and then obviously they start finding you organically as well you start coming up in their suggestions it’s like rolling up a snowball but yeah that’s probably the would be my first port of call yeah i love it uh and then you only pay when people watch your videos is that right well obviously if if you rank somebody’s video at the top of search events um you pay nothing it’s absolutely free you know and this is the game to use ads to support the organic activity you know if you yes you can obviously make make it work and work really well with a paid only strategy but as a you know as a youtube agency we would say you’ve got to take the organic and the paid route together along with using all of your other social channels but if you can get to people uh watching more than 30 seconds of your ad you’ll pay the first 29 seconds of free so the brand awareness on youtube is like nothing you’ve ever seen before you know you aren’t getting a 29 second tv ad for free are you um you you know you typically a tv ad is 30 seconds so you know imagine you’re only paying for that that very last second but as we’ve said so many times before once you go past 30 seconds you pay like one or two cents and i’ve seen brands that we’ve been talking to literally the marketing director falling off their chair with amazement when we go like one pence like one pence a view after 30 seconds and they’re like what like are you for real you know actually yes it is true you know like you know it’s it’s the best piece of marketing that i can genuinely see that i’ve ever seen in 25 years of marketing yeah so yeah guys uh the name of the game right now as simon said is youtube domination so youtube organic plus the ads and then followed by supported by a multi-channel approach so if you do this literally you can dominate your niche your market and become the authority so if you want to do that and you want to do it before other people do it so reach out to us guys and we we would love to help you and the last question for this is can someone buy my product when they see it on youtube so this is this is something that youtube will absolutely be pushing massively over the next couple of years yeah it’s something that’s in beta at the moment and they they’re they’re trialing across different countries but yes you can they are going to get to the point where it is click and buy on youtube completely across the whole board yeah uh hope you enjoyed the content guys and again leave the comment below like subscribe to the channel and we look forward to seeing you in the next videos bye-bye take care
YouTube Marketing and SEO Tutorial, Help Masterclass – Q&A on YouTube marketing and YouTube SEO
With a combined 50+ years working on marketing and advertising projects for their own brands as well as clients Andy, Simon and Vince have been working hard over the last 3 years to transpose their IDAR system onto YouTube, producing new ways of marketing on YouTube, we then produced our series of YouTube tutorials with the aim of helping brands grow their channels and learn how to best use marketing and advertising on YouTube.
In Q4 of 2020, one client of @s media Agency achieved a 25,000% ROI with sales exceeding £1M off a spend of just £4,000 by using YouTube ads – yes this was the most incredible result we have seen to date, but simply employing some of the things the guys talk about in this video helped that result come to life. He’d first seen some of our YouTube tutorial videos and reached out for help with his channel, which lead to us running ads and ranking his videos at the top of YouTube, leading to such an amazing result.
In this video we answer some of the most common questions clients ask us about running and growing their YouTube channels, so we put together what we are calling the YouTube tutorial and help Masterclass Q&A on YouTube marketing. We talk through ranking videos in YouTube search YouTube SEO, marketing, how to gain subscribers the right way, what content works and what doesn’t. Plus a whole load more.
Hopefully, our YouTube marketing masterclass and tutorial will give you food for thought, oh and if you want to rank your videos at the top of a search on YouTube and get listed in the suggested videos section of YouTube please get in touch – we are typically able to rank videos within 24 hours of then being uploaded. n.b. if you do want help ranking your video at the top of YouTube then it needs to be a new video, we can’t, unfortunately, guarantee rankings on videos that are already uploaded to your channel as we need to do several things to the video before it is uploaded and made public.
00:21 – How do I get 1000 subscribers on YouTube fast?
02:04 – How do I monetize my YouTube channel?
03:25 – How do I get more subscribers for free?
05:09 – How do I get fake subscribers?
06:21 – Can I buy fake subscribers?
06:39 – Why shouldn’t you use fake subscribers?
07:49 – What’s the best way to get subscribers on my YouTube channel?
08:53 – Why does it take so long to get subscribers on YouTube?
11:23 – Is channel engagement rate important?
12:30 – How do I find out how many people are watching my channel?
14:15 – What is YouTube marketing?
17:14 – How do I use YouTube marketing?
17:57 – Is YouTube good for marketing?
19:31 – How do I use YouTube marketing for my business?
22:38 – Is YouTube effective for marketing?
24:57 – What are the benefits of using YouTube?
29:55 – Should I use a specialist YouTube ads agency?
32:01 – Can I set up a YouTube marketing campaign myself?
34:55 – Why don’t many people use YouTube advertising yet?
37:48 – How is YouTube advertising going to affect the marketing industry this year?
38:07 – Are lots of businesses moving from Facebook to YouTube advertising?
42:04 – YouTube marketing and advertising strategy, who’s the best?
44:56 – Can you advertise a product on YouTube?
46:06 – How many views do you need to put ads on your YouTube videos?
46:41 – How do I advertise a product on YouTube?
48:34 – What are the different types of ads on YouTube?
50:47 – What audience should I use to advertise my product on YouTube?
53:32 – Is it a good idea to work with YouTube influencers?
57:09 – What products work best with YouTube advertising?
59:56 – Which industries use YouTube advertising the most?
1:01:34 – How do I build an audience on YouTube for my product?
1:03:01 – You only pay when people watch your videos, is that right?
1:05:05 – Can someone buy my product when they see it on YouTube?
Watch out for more YouTube advice and our tutorial series, marketing, and advertising tips along with many more of our Q&A videos over the coming weeks. If you enjoyed the video please subscribe!
If you’ve got any other questions or topics you’d like the guys to cover in subsequent masterclasses and tutorial videos then please do fire them over or comment on the video and we will do our best to answer all the questions you might have around digital marketing, advertising, anything YouTube SEO or YouTube marketing, frankly ask us anything!